Does the 30-Day Price Rule Apply in Cyprus?

Yes. The 30-day price rule applies in Cyprus, as it does across the European Union. It comes from the Omnibus Directive, Directive (EU) 2019/2161, whose rules have applied since 28 May 2022. Because it is a Directive, it is transposed into Cypriot law, and it is supervised locally rather than by an EU body reaching directly into your shop. What the rule requires Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price reflects what customers could genuinely have paid recently rather than a figure chosen to make the saving look larger. What this means in practice Keep a price history so you can find the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Greek for your Cypriot customers, even though English is widely used. Who supervises it in Cyprus Consumer-protection matters of this kind in Cyprus fall to the Consumer Protection Service, which sits within the Ministry of Energy, Commerce and Industry. It supervises unfair commercial practices, including misleading price reductions, in the Cypriot market. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?

In short, yes. Consumer-protection enforcement of this kind in Lithuania is handled by the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices in the Lithuanian market, and misleading price reductions fall within that remit. The rule itself comes from the Omnibus Directive, Directive (EU) 2019/2161, which applies across the EU and is transposed into Lithuanian law. What the rule requires When you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price genuinely reflects what customers could recently have paid rather than a figure invented to flatter the saving. What this means in practice Keep a price history so you can identify the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Lithuanian for your Lithuanian customers. The Lithuanian angle Because the Omnibus rules are transposed into national law, it is a Lithuanian authority — VVTAT — that supervises them locally, rather than an EU body reaching directly into your shop. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia's Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises. What the PTAC is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Latvian for your Latvian customers. Treat the PTAC as your point of reference for how the rule is supervised in Latvia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

How Does Estonia's TTJA Treat Sale Prices?

In short, the TTJA — Estonia's Consumer Protection and Technical Regulatory Authority — supervises consumer-protection rules, and that includes how sale prices are advertised under the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Estonian law, which the TTJA oversees. What the TTJA is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. The rule exists to stop a price being briefly inflated so a later discount looks bigger than it is. As the national authority, the TTJA supervises these consumer-protection obligations in Estonia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Estonian for your Estonian customers. Treat the TTJA as your point of reference for how the rule is supervised in Estonia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Estonia adds is the national implementing law, enforcement in Estonian, and the TTJA as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Does the 30-Day Price Rule Apply in Luxembourg?

Yes. The 30-day price rule applies in Luxembourg, because it comes from the EU Omnibus Directive, (EU) 2019/2161, which has applied across the Union since 28 May 2022 and is transposed into Luxembourg's national law. If you announce a price reduction to Luxembourg customers, the rule is in play. What the rule requires When you advertise that a product's price has been reduced, you must state the prior price — and that prior price is the lowest price you applied for the item in the 30 days before the reduction. The purpose is to prevent a price being nudged up for a short spell so a later "discount" looks more generous than it really is. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for any reduced item. Show that prior price alongside the sale price, in the languages your Luxembourg customers read. Remember Luxembourg is multilingual — French, German and Luxembourgish are all in everyday use. The rule is the same across the Union, since it flows from the Omnibus Directive; Luxembourg adds the national implementing law, supervision by the responsible ministry and consumer bodies such as the ULC, and its multilingual market. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Guide

Omnibus & Price-Reduction Rules in Poland

By Compliance Editorial Team Updated July 5, 2026 3 min read

Omnibus Directive

Selling online to Polish consumers means living with the Omnibus Directive (EU) 2019/2161, applicable across the EU since 28 May 2022. It tightened how traders may advertise price reductions through the 30-day lowest-prior-price rule and added transparency duties for reviews, rankings and online marketplaces. Poland has transposed these obligations into its national law and enforces them through its own consumer authority.

This guide explains how the Omnibus rules operate in a Polish context and what a compliant store should do. For the underlying framework, see our Omnibus law page and the complete Omnibus guide.

The 30-day lowest-prior-price rule

The core obligation is the reference-price rule. Whenever you announce a price reduction, you must show the prior price, and that prior price is the lowest price you applied during the 30 days before the reduction. The point is to prevent sellers from raising a “normal” price shortly before a promotion so the discount appears bigger than it is.

Poland’s implementation has been strict on exactly this display requirement: alongside a reduced price, the lowest price from the previous 30 days must be shown, so consumers can judge the real size of the discount. For a store running frequent promotions, that makes an accurate 30-day price history essential.

How Poland implements and enforces the rules

The Directive takes effect through Polish national law on consumer protection and pricing information. Supervision and enforcement rest with UOKiK — the Office of Competition and Consumer Protection (Urząd Ochrony Konkurencji i Konsumentów), the national authority responsible for consumer rights and fair-trading rules.

UOKiK can investigate traders, require corrective action, and pursue those whose reduction claims mislead consumers. Because it enforces nationally, a store targeting Polish buyers should treat the reference-price display as a live compliance requirement.

Language and clarity

Information addressed to Polish consumers is expected in Polish and presented clearly. The lowest 30-day price should be shown in a way the buyer can readily see and understand next to the reduced price.

Reviews, rankings and marketplaces

The Omnibus reforms reach beyond sale pricing. Polish rules, mirroring the Directive, also require transparency around:

Consumer reviews — you must take reasonable steps to confirm reviews come from genuine purchasers and disclose how you check them.
Search rankings — the main parameters behind ranked results, and any paid placement, must be disclosed.
Marketplace transparency — buyers must know whether the seller is a professional trader or a private individual.

In Poland, UOKiK expects the lowest 30-day price to sit beside every reduced price — the “before” figure is defined by law, not chosen by the seller.

A practical checklist for the Polish market

Show the lowest 30-day prior price alongside every announced reduction.
Keep a reliable per-product price history to justify each reference figure.
Present prices and reductions clearly, in Polish.
Be transparent about review verification, ranking parameters and marketplace seller identity.

If you would like to check how your store displays reductions to Polish consumers, our PrestaShop compliance audit reviews your reference pricing against the applicable rules.

This article is educational and does not constitute legal advice.