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EU Law

GPSR: The General Product Safety Regulation (EU) 2023/988

In effect from: December 13, 2024

The General Product Safety Regulation (GPSR), formally Regulation (EU) 2023/988, is the EU’s overarching safety law for consumer goods. It was adopted on 10 May 2023 and applies from 13 December 2024, replacing the older General Product Safety Directive 2001/95/EC. Because it is a regulation rather than a directive, it applies directly and uniformly across every Member State without separate national transposition.

For PrestaShop merchants, the GPSR is one of the most consequential compliance developments in years. It reaches almost every non-food consumer product and, crucially, it applies to online and distance sellers regardless of where the seller is established. If you ship physical goods to consumers in the EU, this regulation almost certainly concerns you.

What the GPSR covers

The GPSR sets a general safety requirement: products placed on the EU market must be safe. It covers virtually all non-food consumer products, whether new, used, repaired or reconditioned, unless a more specific piece of EU product legislation already governs a particular safety aspect. Even where sector-specific rules apply (for example toys or electrical equipment), the GPSR fills the gaps and acts as a safety net.

It also modernises the framework for the digital economy, introducing explicit duties for online marketplaces and clear information requirements for distance selling. See our What is the GPSR? FAQ for a plain-language overview, or the full Complete GPSR Guide for implementation detail.

Timeline

  • 10 May 2023 — Regulation (EU) 2023/988 adopted and published in the Official Journal.
  • 13 December 2024 — the GPSR applies in full; the General Product Safety Directive 2001/95/EC is repealed.

Who it affects

The GPSR assigns obligations to economic operators: manufacturers, importers, distributors, authorised representatives and, in some cases, fulfilment service providers. A central rule is that a product may not be placed on the EU market unless there is a responsible person established in the EU. This connects to Article 4 of Regulation (EU) 2019/1020 on market surveillance.

If you are a merchant based outside the EU, or you sell own-brand products, you may find yourself acting as manufacturer or importer and needing to appoint an EU responsible person. See our glossary entries on the economic operator and the responsible person.

Core obligations

  • Carry out a risk analysis and hold technical documentation demonstrating the product is safe.
  • Ensure traceability: apply type, batch or serial identifiers and the manufacturer’s contact details to the product or its packaging.
  • Provide clear warnings, safety information and instructions in a language easily understood by consumers in the target Member State.
  • Take corrective action where a product is unsafe, including withdrawal or recall, and notify authorities.
  • Report dangerous products through the Safety Business Gateway.

Distance-selling information requirements

When products are offered online, the GPSR requires the product listing itself to display specific information before purchase. For PrestaShop stores this means your product pages must show:

  • the manufacturer’s name, registered trade name or trade mark, and postal and electronic address;
  • where the manufacturer is outside the EU, the name and contact details of the responsible person;
  • product identifiers such as type, batch or serial number, and a picture where relevant;
  • any warnings or safety information required for the product.

Online marketplaces

Providers of online marketplaces have specific cooperation and notice-and-action duties. They must register with the EU Safety Gate portal, designate a single point of contact, act on notices about dangerous products, and cooperate with market surveillance authorities. Merchants who sell through marketplaces should expect these platforms to request GPSR compliance data as a condition of listing.

Enforcement and the Safety Gate

Dangerous products can be flagged across the EU through the Safety Gate rapid alert system (formerly RAPEX). Businesses use the linked Safety Business Gateway to notify authorities of risks and recalls. Enforcement powers include ordering products to be withdrawn or recalled and requiring marketplaces to remove listings.

Penalties

The GPSR requires penalties to be effective, proportionate and dissuasive, but the actual sanctions are set by each Member State under national law. There is therefore no single EU-wide penalty figure; the consequences depend on where you sell. See our FAQ on GPSR penalties for more.

Next steps

Start with the Complete GPSR Guide, then review country-specific enforcement notes for Germany and France. If you are unsure whether the rules apply to you, read Who needs to comply with the GPSR?

This page is educational information for PrestaShop merchants and is not legal advice. Always verify obligations against the official regulation and your national market surveillance authority.

Official reference: https://eur-lex.europa.eu/eli/reg/2023/988/oj