Does the 30-Day Price Rule Apply in Cyprus?

Yes. The 30-day price rule applies in Cyprus, as it does across the European Union. It comes from the Omnibus Directive, Directive (EU) 2019/2161, whose rules have applied since 28 May 2022. Because it is a Directive, it is transposed into Cypriot law, and it is supervised locally rather than by an EU body reaching directly into your shop. What the rule requires Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price reflects what customers could genuinely have paid recently rather than a figure chosen to make the saving look larger. What this means in practice Keep a price history so you can find the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Greek for your Cypriot customers, even though English is widely used. Who supervises it in Cyprus Consumer-protection matters of this kind in Cyprus fall to the Consumer Protection Service, which sits within the Ministry of Energy, Commerce and Industry. It supervises unfair commercial practices, including misleading price reductions, in the Cypriot market. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?

In short, yes. Consumer-protection enforcement of this kind in Lithuania is handled by the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices in the Lithuanian market, and misleading price reductions fall within that remit. The rule itself comes from the Omnibus Directive, Directive (EU) 2019/2161, which applies across the EU and is transposed into Lithuanian law. What the rule requires When you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price genuinely reflects what customers could recently have paid rather than a figure invented to flatter the saving. What this means in practice Keep a price history so you can identify the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Lithuanian for your Lithuanian customers. The Lithuanian angle Because the Omnibus rules are transposed into national law, it is a Lithuanian authority — VVTAT — that supervises them locally, rather than an EU body reaching directly into your shop. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia's Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises. What the PTAC is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Latvian for your Latvian customers. Treat the PTAC as your point of reference for how the rule is supervised in Latvia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

How Does Estonia's TTJA Treat Sale Prices?

In short, the TTJA — Estonia's Consumer Protection and Technical Regulatory Authority — supervises consumer-protection rules, and that includes how sale prices are advertised under the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Estonian law, which the TTJA oversees. What the TTJA is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. The rule exists to stop a price being briefly inflated so a later discount looks bigger than it is. As the national authority, the TTJA supervises these consumer-protection obligations in Estonia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Estonian for your Estonian customers. Treat the TTJA as your point of reference for how the rule is supervised in Estonia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Estonia adds is the national implementing law, enforcement in Estonian, and the TTJA as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Does the 30-Day Price Rule Apply in Luxembourg?

Yes. The 30-day price rule applies in Luxembourg, because it comes from the EU Omnibus Directive, (EU) 2019/2161, which has applied across the Union since 28 May 2022 and is transposed into Luxembourg's national law. If you announce a price reduction to Luxembourg customers, the rule is in play. What the rule requires When you advertise that a product's price has been reduced, you must state the prior price — and that prior price is the lowest price you applied for the item in the 30 days before the reduction. The purpose is to prevent a price being nudged up for a short spell so a later "discount" looks more generous than it really is. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for any reduced item. Show that prior price alongside the sale price, in the languages your Luxembourg customers read. Remember Luxembourg is multilingual — French, German and Luxembourgish are all in everyday use. The rule is the same across the Union, since it flows from the Omnibus Directive; Luxembourg adds the national implementing law, supervision by the responsible ministry and consumer bodies such as the ULC, and its multilingual market. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Guide

Omnibus & Price-Reduction Rules in the Netherlands

By Compliance Editorial Team Updated July 5, 2026 3 min read

Omnibus Directive

For any webshop trading with Dutch consumers, the Omnibus Directive (EU) 2019/2161 reshaped how price reductions may be advertised. Applicable across the EU since 28 May 2022, it introduced the 30-day lowest-prior-price rule for announced reductions and added transparency duties covering reviews, rankings and online marketplaces. The Netherlands has transposed these obligations into its own consumer law and enforces them through its national authority.

This guide sets out what the Omnibus rules mean for a Dutch-facing store, who supervises them, and how to keep your PrestaShop store compliant. For the underlying framework, see our Omnibus law page and the complete Omnibus guide.

The 30-day lowest-prior-price rule

The central obligation is straightforward to state and easy to get wrong. Whenever you announce a price reduction, you must indicate the prior price — and that prior price is the lowest price you charged during the 30 days before the reduction. A “from €80 to €50” claim is only lawful if €80 was genuinely the lowest price in the preceding 30 days.

This closes the door on pre-sale price inflation. For a Dutch webshop that runs frequent promotions, the operational challenge is keeping an accurate 30-day price history per product so the reference price you display can always be justified.

How the Netherlands implements and enforces the rules

The Directive takes effect through national law, and in the Netherlands that means the consumer-protection provisions of Dutch civil and market law. Supervision and enforcement sit with the Authority for Consumers and Markets (Autoriteit Consument & Markt, ACM), the national regulator responsible for consumer protection and fair-trading rules.

The ACM has been notably active on misleading pricing and online-selling practices, and it can investigate, require changes, and act against traders whose reduction claims mislead consumers. For a webshop, that makes the reference-price rule a practical compliance priority rather than a theoretical one.

Language and clarity

Information directed at Dutch consumers is expected in Dutch, presented clearly so the buyer can understand the offer and the reference price at a glance. Price reductions buried in fine print, or reference prices that cannot be reconciled with your actual pricing history, are exactly what a regulator looks for.

Beyond price: reviews, rankings and marketplaces

The Omnibus reforms also brought in transparency duties that Dutch webshops must respect:

Consumer reviews — you must not present reviews as genuine unless you take reasonable and proportionate steps to verify they come from real purchasers, and you must explain your approach.
Ranking transparency — the main parameters behind ranked results, and any paid placement, must be disclosed.
Marketplace disclosure — consumers must know whether they are buying from a professional trader or a private individual, and who carries the legal duties.

The ACM treats misleading “was/now” pricing seriously — on a Dutch webshop the reference price must be the true 30-day low.

A practical checklist for the Dutch market

Display the lowest 30-day prior price as the reference for every announced reduction.
Store per-product price history so each reference figure is defensible.
Present offers and reference prices clearly, in Dutch, without hidden qualifications.
Be transparent about review verification, ranking parameters and marketplace seller identity.

If you are unsure whether your promotions meet the Dutch reference-price rule, our PrestaShop compliance audit reviews your sale advertising against the applicable requirements.

This article is educational and does not constitute legal advice.