Does the 30-Day Price Rule Apply in Cyprus?

Yes. The 30-day price rule applies in Cyprus, as it does across the European Union. It comes from the Omnibus Directive, Directive (EU) 2019/2161, whose rules have applied since 28 May 2022. Because it is a Directive, it is transposed into Cypriot law, and it is supervised locally rather than by an EU body reaching directly into your shop. What the rule requires Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price reflects what customers could genuinely have paid recently rather than a figure chosen to make the saving look larger. What this means in practice Keep a price history so you can find the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Greek for your Cypriot customers, even though English is widely used. Who supervises it in Cyprus Consumer-protection matters of this kind in Cyprus fall to the Consumer Protection Service, which sits within the Ministry of Energy, Commerce and Industry. It supervises unfair commercial practices, including misleading price reductions, in the Cypriot market. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?

In short, yes. Consumer-protection enforcement of this kind in Lithuania is handled by the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices in the Lithuanian market, and misleading price reductions fall within that remit. The rule itself comes from the Omnibus Directive, Directive (EU) 2019/2161, which applies across the EU and is transposed into Lithuanian law. What the rule requires When you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price genuinely reflects what customers could recently have paid rather than a figure invented to flatter the saving. What this means in practice Keep a price history so you can identify the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Lithuanian for your Lithuanian customers. The Lithuanian angle Because the Omnibus rules are transposed into national law, it is a Lithuanian authority — VVTAT — that supervises them locally, rather than an EU body reaching directly into your shop. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia's Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises. What the PTAC is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Latvian for your Latvian customers. Treat the PTAC as your point of reference for how the rule is supervised in Latvia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

How Does Estonia's TTJA Treat Sale Prices?

In short, the TTJA — Estonia's Consumer Protection and Technical Regulatory Authority — supervises consumer-protection rules, and that includes how sale prices are advertised under the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Estonian law, which the TTJA oversees. What the TTJA is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. The rule exists to stop a price being briefly inflated so a later discount looks bigger than it is. As the national authority, the TTJA supervises these consumer-protection obligations in Estonia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Estonian for your Estonian customers. Treat the TTJA as your point of reference for how the rule is supervised in Estonia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Estonia adds is the national implementing law, enforcement in Estonian, and the TTJA as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Does the 30-Day Price Rule Apply in Luxembourg?

Yes. The 30-day price rule applies in Luxembourg, because it comes from the EU Omnibus Directive, (EU) 2019/2161, which has applied across the Union since 28 May 2022 and is transposed into Luxembourg's national law. If you announce a price reduction to Luxembourg customers, the rule is in play. What the rule requires When you advertise that a product's price has been reduced, you must state the prior price — and that prior price is the lowest price you applied for the item in the 30 days before the reduction. The purpose is to prevent a price being nudged up for a short spell so a later "discount" looks more generous than it really is. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for any reduced item. Show that prior price alongside the sale price, in the languages your Luxembourg customers read. Remember Luxembourg is multilingual — French, German and Luxembourgish are all in everyday use. The rule is the same across the Union, since it flows from the Omnibus Directive; Luxembourg adds the national implementing law, supervision by the responsible ministry and consumer bodies such as the ULC, and its multilingual market. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Guide

Omnibus & Price-Reduction Rules in Finland

By Compliance Editorial Team Updated July 5, 2026 3 min read

Omnibus Directive

If you advertise discounts on a shop that sells into Finland, the Omnibus Directive is the framework to know. Formally it is Directive (EU) 2019/2161, and it has applied across the European Union since 28 May 2022. A Directive is transposed into each country’s own law and then enforced nationally, so in Finland the substance comes from the EU while the enforcement and language are Finnish. This guide sets out the parts that matter most to an ordinary online shop selling to Finnish customers.

The headline: the 30-day lowest-prior-price rule

The change most shops feel is how announced reductions have to be presented. Whenever you advertise a price cut — a “was, now”, a percentage off, a crossed-out price — you must show the lowest price you charged for that item in the 30 days before the reduction. That prior low is the anchor the saving is measured against, not the price from the day before the sale opened.

The rule exists to defeat a well-worn tactic: raising a price briefly so a later “discount” appears larger than it is. Fixing the reference to the lowest price over the past 30 days makes each advertised saving genuine.

It applies when you announce a reduction, not to ordinary day-to-day pricing.
The reference figure is the lowest price in the 30 days before the reduction.
It applies however the offer is framed — a new price, a percentage, or a comparison.

Beyond price: reviews, rankings and marketplaces

Omnibus reaches wider than discounts. It also introduced transparency duties that touch most online shops.

If you display consumer reviews, you must explain whether and how you verify they come from real purchasers or users.
If you rank search results, you must disclose the main parameters that drive the ranking and flag any paid placement.
If you operate a marketplace, you must tell buyers whether a seller is a trader or a private individual.

The Finnish layer

Because the Directive is transposed and enforced nationally, the everyday face of the rules in Finland is local. Supervision sits with the Competition and Consumer Authority — the KKV — and the Consumer Ombudsman who works within it. Together they oversee consumer protection and market conduct, and they can act where an advertised reduction is not backed by the correct 30-day reference price.

The language point has a Finnish twist. Finland is officially bilingual, so consumer-facing information is generally expected in Finnish and Swedish. Your reference prices, discount labels and your review, ranking and marketplace disclosures should read clearly for the Finnish market in the relevant national languages. Our Finland country hub covers more on selling into this market.

What Finnish-facing shops can do now

Getting Omnibus right does not take a compliance team. A short, practical review usually covers it.

Check that every announced reduction shows the lowest price from the previous 30 days as its reference.
Make sure your platform keeps price history, so the 30-day figure is accurate and defensible.
Review your review, ranking and marketplace disclosures against the transparency duties.
Make sure the customer-facing wording works for the Finnish market in Finnish and Swedish.

For the full picture across every Omnibus duty, see our complete Omnibus guide. National enforcement practice evolves, so revisit the detail as it firms up.

This guide is educational, not legal advice.

The headline: the 30-day lowest-prior-price rule

Beyond price: reviews, rankings and marketplaces

The Finnish layer

What Finnish-facing shops can do now

Related reading

When Did the Accessibility Act Start in Finland?

What Is Rinki, Finland’s Packaging Scheme?

Does the 30-Day Price Rule Apply in Cyprus?

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?