Country

Finland: EU Compliance Guide for PrestaShop Merchants

By Compliance Editorial Team Updated July 4, 2026 3 min read

Overview

Finland is a digitally advanced market with clear, well-enforced consumer rules. EU consumer and product-safety law applies directly to PrestaShop stores selling to Finnish customers, while national requirements add bilingual language expectations and a producer-responsibility scheme for packaging.

This hub summarises the relevant authorities, the EU laws governing your storefront and the Finnish specifics that matter most to cross-border merchants.

Consumer & market-surveillance authorities

The lead consumer authority is the KKV (the Finnish Competition and Consumer Authority), which houses the Consumer Ombudsman and supervises marketing, unfair terms and distance-selling information duties.

Product safety and market surveillance for consumer goods are handled by Tukes (the Finnish Safety and Chemicals Agency), which oversees the safety of many products and coordinates within the EU market-surveillance framework.

Applicable EU laws

The following EU-level rules apply to sales into Finland and are explained in our dedicated guides:

The General Product Safety Regulation (GPSR) — safety, traceability and an EU responsible person.
The Omnibus Directive — price-reduction transparency and consumer disclosures.
The Packaging and Packaging Waste Regulation (PPWR) — packaging design, marking and waste duties.
The European Accessibility Act (EAA) — accessible online stores and checkout.

National specifics

Language

Finland has two national languages, Finnish and Swedish. Consumers expect key contractual, safety and pre-contract information in Finnish, and Swedish-speaking customers may reasonably expect Swedish as well. Providing information in both national languages is the safest approach for a broad Finnish audience.

Packaging EPR registration

Finland operates extended producer responsibility for packaging. Producers placing packaged goods on the Finnish market typically meet their duties through a producer-responsibility organisation such as Rinki (Finnish Packaging Producers), which arranges registration, reporting and recycling. Foreign sellers should check whether direct registration or an authorised representative is required.

Notable national law

The Finnish Consumer Protection Act implements EU consumer and marketing rules and is enforced by the Consumer Ombudsman within the KKV, with a focus on fair marketing and clear pre-contract information.

Penalties & enforcement

Enforcement typically begins with supervision and negotiated corrections, escalating to prohibitions, injunctions and court action where needed. Unsafe products can be restricted, withdrawn or recalled under market-surveillance powers. Serious consumer-law breaches can lead to financial penalties, and packaging producer-responsibility failures can attract separate enforcement.

Merchant checklist

Offer terms and key information in Finnish, and ideally Swedish too.
Display transparent pricing and accurate reduction claims.
Name an EU responsible person under the GPSR.
Arrange packaging producer responsibility, for example via Rinki.
Provide a compliant 14-day right of withdrawal and model form.

Related & next steps

Review the EU-law guides above, then check your PrestaShop legal pages, language coverage and product data. A compliant Finnish setup aligns closely with obligations elsewhere in the Nordics.

This guide is general information, not legal advice. Confirm current obligations directly with the KKV and Tukes before relying on them.