Does the 30-Day Price Rule Apply in Cyprus?

Yes. The 30-day price rule applies in Cyprus, as it does across the European Union. It comes from the Omnibus Directive, Directive (EU) 2019/2161, whose rules have applied since 28 May 2022. Because it is a Directive, it is transposed into Cypriot law, and it is supervised locally rather than by an EU body reaching directly into your shop. What the rule requires Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price reflects what customers could genuinely have paid recently rather than a figure chosen to make the saving look larger. What this means in practice Keep a price history so you can find the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Greek for your Cypriot customers, even though English is widely used. Who supervises it in Cyprus Consumer-protection matters of this kind in Cyprus fall to the Consumer Protection Service, which sits within the Ministry of Energy, Commerce and Industry. It supervises unfair commercial practices, including misleading price reductions, in the Cypriot market. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?

In short, yes. Consumer-protection enforcement of this kind in Lithuania is handled by the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices in the Lithuanian market, and misleading price reductions fall within that remit. The rule itself comes from the Omnibus Directive, Directive (EU) 2019/2161, which applies across the EU and is transposed into Lithuanian law. What the rule requires When you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price genuinely reflects what customers could recently have paid rather than a figure invented to flatter the saving. What this means in practice Keep a price history so you can identify the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Lithuanian for your Lithuanian customers. The Lithuanian angle Because the Omnibus rules are transposed into national law, it is a Lithuanian authority — VVTAT — that supervises them locally, rather than an EU body reaching directly into your shop. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia's Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises. What the PTAC is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Latvian for your Latvian customers. Treat the PTAC as your point of reference for how the rule is supervised in Latvia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

How Does Estonia's TTJA Treat Sale Prices?

In short, the TTJA — Estonia's Consumer Protection and Technical Regulatory Authority — supervises consumer-protection rules, and that includes how sale prices are advertised under the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Estonian law, which the TTJA oversees. What the TTJA is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. The rule exists to stop a price being briefly inflated so a later discount looks bigger than it is. As the national authority, the TTJA supervises these consumer-protection obligations in Estonia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Estonian for your Estonian customers. Treat the TTJA as your point of reference for how the rule is supervised in Estonia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Estonia adds is the national implementing law, enforcement in Estonian, and the TTJA as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Does the 30-Day Price Rule Apply in Luxembourg?

Yes. The 30-day price rule applies in Luxembourg, because it comes from the EU Omnibus Directive, (EU) 2019/2161, which has applied across the Union since 28 May 2022 and is transposed into Luxembourg's national law. If you announce a price reduction to Luxembourg customers, the rule is in play. What the rule requires When you advertise that a product's price has been reduced, you must state the prior price — and that prior price is the lowest price you applied for the item in the 30 days before the reduction. The purpose is to prevent a price being nudged up for a short spell so a later "discount" looks more generous than it really is. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for any reduced item. Show that prior price alongside the sale price, in the languages your Luxembourg customers read. Remember Luxembourg is multilingual — French, German and Luxembourgish are all in everyday use. The rule is the same across the Union, since it flows from the Omnibus Directive; Luxembourg adds the national implementing law, supervision by the responsible ministry and consumer bodies such as the ULC, and its multilingual market. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Guide

Omnibus & Price-Reduction Rules in Belgium

By Compliance Editorial Team Updated July 5, 2026 3 min read

Omnibus Directive

If you sell online into Belgium, the Omnibus Directive (EU) 2019/2161 governs how you may advertise price reductions. Applicable across the EU since 28 May 2022, it introduced the 30-day lowest-prior-price rule for announced reductions and added transparency duties covering reviews, rankings and online marketplaces. Belgium has brought these obligations into its national law and enforces them through its own authority.

This guide explains what the Omnibus rules mean in a Belgian context, how they are implemented, and how to keep your PrestaShop store compliant. For the wider framework, see our Omnibus law page and the complete Omnibus guide.

The 30-day lowest-prior-price rule

The central obligation is the reference-price rule. Whenever you announce a price reduction, you must indicate the prior price, and that prior price is the lowest price you applied during the 30 days before the reduction. Belgium has a long tradition of regulating sale announcements, and the Omnibus rule fits into that established approach to reference pricing.

The practical effect is the same as elsewhere in the EU: the “before” price is a defined value tied to your recent pricing history, not a figure you are free to invent. A store that cannot evidence the genuine 30-day low for a discounted product is exposed on its sale advertising.

How Belgium implements and enforces the rules

The Omnibus obligations were transposed into the Belgian Code of Economic Law (Code de droit économique / Wetboek van economisch recht), which houses the country’s market-practice and consumer-protection rules. Enforcement is handled by the FPS Economy (Federal Public Service Economy), whose inspectors supervise commercial practices, including misleading price reductions.

Belgium’s three national languages

A distinctive Belgian feature is language. Consumer information is expected in the language of the region you address, and Belgium has three official languages — Dutch, French and German. A store targeting the whole country should be prepared to present prices, reductions and transparency notices appropriately for Dutch-speaking Flanders, French-speaking Wallonia and Brussels, and the German-speaking community.

Reviews, rankings and marketplaces

As with the rest of the Omnibus package, Belgian rules require transparency around:

Consumer reviews — reasonable steps to verify that reviews come from genuine purchasers, and disclosure of how you do so.
Search rankings — disclosure of the main ranking parameters and any paid placement.
Marketplace transparency — clarity on whether the seller is a professional trader or a private individual.

In Belgium the FPS Economy enforces the Code of Economic Law across three languages — your reference price and its wording must be right for the region you address.

A practical checklist for the Belgian market

Display the lowest 30-day prior price as the reference for every announced reduction.
Keep a per-product price history so each reference figure is defensible.
Provide information in the right language — Dutch, French or German — for the region you target.
Be transparent about review verification, ranking parameters and marketplace seller identity.

If you would like a structured review of how your store advertises reductions to Belgian consumers, our PrestaShop compliance audit checks your reference pricing and language handling against the applicable rules.

This article is educational and does not constitute legal advice.