Which Authority Oversees the AI Act in Greece?

The honest answer is that it is still being settled. Under the EU AI Act, Regulation (EU) 2024/1689, each Member State must designate its own national competent authorities and market-surveillance authorities to supervise and enforce the Act. In Greece, as in a number of other countries, those bodies are still being designated during 2025 and 2026. Why there is no single fixed name yet The AI Act is directly applicable across the Union, but it leaves enforcement to national authorities. Each country decides which existing regulator, or new body, takes on the role, and it notifies that choice at national level. Because this designation work is ongoing, the precise Greek authority may be confirmed or adjusted as the framework beds in. What this means for your shop Your duties do not wait for the authority to be named — the transparency rules apply directly from the Regulation. You should still disclose AI chatbots and label AI-generated content, in Greek for the Greek market. Keep an eye on which national authority Greece designates, so you know who to look to for supervision and guidance. For the broader phased picture, see our complete AI Act guide. Since the national authorities are still being designated, treat the enforcement detail as developing. This answer is educational, not legal advice.

Must Romanian Shops Disclose AI Chatbots?

In short, yes. If you run an AI chatbot on a shop selling into Romania, you should tell customers they are dealing with a machine rather than a person, unless that is already obvious from the context. The duty comes from the EU AI Act, Regulation (EU) 2024/1689, which applies directly in Romania as an EU rule. Where the duty comes from Article 50 of the AI Act sets out transparency obligations. One of them is that people interacting with an AI system should know they are doing so. For a shop, that means a chatbot or virtual assistant should make clear it is automated. Most shops are "deployers" of AI — they use it rather than build it — and this disclosure is a deployer-level, practical step, not a heavy technical burden. What "disclose" looks like in practice A short line near the chat window saying customers are speaking to an automated assistant. Wording that is clear and easy to see, not buried in the small print. The disclosure available in Romanian for your Romanian customers. The Romanian angle The rule is the same in Romania as across the Union, because it comes from an EU Regulation. Romania adds the local layer: national authorities to supervise the Act — still being designated during 2025 and 2026 — and the expectation that consumer information reaches Romanian buyers in Romanian. This answer is educational, not legal advice.

Which Swedish Authority Oversees the AI Act?

The EU AI Act (Regulation (EU) 2024/1689) is enforced by national authorities that each Member State designates. In Sweden these bodies are still being designated, so at the time of writing there is no single, settled answer to exactly which authority you would deal with. This is normal during the Act's phased roll-out and does not change your obligations as a shop. How oversight is structured The Act is uniform across the EU, but enforcement is left to the Member States. Each country designates national competent authorities and a market-surveillance authority. In Sweden this designation process is under way, and existing supervisors are expected to take on roles once the arrangements are confirmed. Because it is not yet finalised, the precise allocation may still change. What this means for a shop You do not need to wait for a named authority to start complying — Article 50 transparency already applies.Disclose AI chatbots and label AI-generated media now, in Swedish.Keep a short internal record of how you comply, so you can respond easily once the supervisor is confirmed. In short, the "which authority" question is still being answered, but the duty to be transparent about your AI is fixed and applies today. This article is educational, not legal advice.

Do Polish Shops Label AI-Generated Images?

Yes. If your Polish webshop uses images that were generated or meaningfully altered by artificial intelligence, the EU AI Act (Regulation (EU) 2024/1689) expects you to label them. The relevant rule is the transparency obligation in Article 50, which applies directly in Poland because the AI Act is an EU regulation. What the rule covers Article 50 asks that AI-generated or manipulated image, audio and video content is marked as artificial, so people are not misled into thinking synthetic media is a genuine photograph. For a shop, this typically reaches product visuals, lifestyle imagery and marketing graphics that an AI tool has created. Realistic AI depictions of real people or places — deep fakes — must also be disclosed as artificial. How to comply in practice Add a visible note where AI-generated images appear, in Polish so customers understand it.Be especially careful with images that could be mistaken for real photographs of the actual product.Keep a record of which visuals are AI-generated and how they are labelled. A short, honest label is enough. The goal is that a customer can tell at a glance that the image was made or altered by AI. Who enforces it? Enforcement rests with national authorities that Poland designates. That designation is still being finalised, so the practical advice is to label AI-generated images now rather than wait for a named regulator. This article is educational, not legal advice.

Who Supervises the AI Act in Belgium?

The EU AI Act (Regulation (EU) 2024/1689) is enforced by national authorities that each Member State designates. In Belgium these bodies are still being set up, so at the time of writing there is no single, settled answer to exactly which office you would deal with. This is normal across the EU during the Act's roll-out and does not change your underlying obligations. How supervision is organised The Act itself is uniform EU-wide, but it leaves enforcement to the Member States. Each country designates national competent authorities and market-surveillance authorities. In Belgium's federal system this involves coordination between federal and, potentially, regional bodies, and existing supervisors are expected to take on parts of the role. Because the designations are still being finalised, the precise allocation of responsibilities may shift. What this means for a shop You do not need to wait for a named authority before complying — the transparency duties in Article 50 already apply.Disclose AI chatbots and label AI-generated media now, in the appropriate regional language.Keep a short internal record of how you comply, so you can respond easily once the supervisory picture settles. In short, the "who" is still being decided, but the "what" — being transparent about your AI — is fixed and applies today. This article is educational, not legal advice.

Guide

The EU AI Act in Romania: What Online Shops Must Disclose

By Compliance Editorial Team Updated July 5, 2026 4 min read

AI Act

If you sell to customers in Romania, the EU AI Act is worth understanding now. The Act is Regulation (EU) 2024/1689, and because it is a Regulation it applies directly across the whole European Union, Romania included, without needing to be copied into national law. What Romania adds is the local layer: the national authorities that supervise and enforce it, and the Romanian language in which your customers expect information. This guide explains the parts of the Act that matter most to an ordinary online shop selling into Romania.

The first thing to grasp is that the AI Act does not switch on all at once. It is being phased in over time.

The bans on prohibited AI practices have applied since 2 February 2025.
The rules for general-purpose AI models apply from 2 August 2025.
Most of the high-risk requirements apply from 2 August 2026.

Most shops are “deployers”

The Act assigns roles. Those who build AI systems are “providers”; those who use an AI system in the course of their business are “deployers”. A typical online shop is a deployer. You are not writing the model behind your chatbot or your image tool — you are using it. That matters, because the duties that fall on a deployer are lighter and more practical than those on a provider, and they centre on one idea: transparency.

Article 50: the transparency duties that reach your shop

The part of the AI Act most likely to touch a Romanian-facing shop is Article 50, which sets out transparency obligations. In plain terms, it is about not letting people be misled by AI. For a normal e-commerce operation, it comes down to a few honest disclosures.

If you run an AI chatbot or virtual assistant, tell customers they are dealing with a machine, unless that is already obvious.
If you publish AI-generated or manipulated images, audio or video, label it as artificially generated.
If you use AI to produce certain text published to inform the public, that too should be disclosed.
If you publish a “deep fake” — synthetic content that looks real — you must disclose that it has been artificially generated or manipulated.

None of this asks you to stop using AI. It asks you to be open about it. A short line under a chat window saying customers are speaking to an automated assistant, or a clear label on an AI-generated product image, is the kind of measure the Article is reaching for.

The Romanian layer

Since the substance comes from an EU Regulation, the rules themselves are the same in Romania as everywhere else in the Union. There is no separate Romanian AI law to satisfy on top. What Romania supplies is enforcement and language. Member States are required to designate national competent authorities and market-surveillance authorities to oversee the Act, and in many countries — Romania among them — those bodies are still being set up during 2025 and 2026. That work does not delay your duties; the transparency obligations flow from the Regulation regardless of how far the national plumbing has progressed.

The language point is straightforward. Romanian consumers expect consumer-facing information in Romanian, so any AI disclosure your customers read — the note that a chatbot is automated, a label on generated media — should be available in Romanian for the Romanian market. Our Romania country hub covers more on selling into this market.

What Romanian-facing shops can do now

You do not need a compliance department to handle Article 50. A short, practical review will usually cover it.

List where AI touches your customers — chatbots, generated images, AI-written copy, any synthetic media.
Add a clear disclosure wherever an AI system interacts with people or produces content they see.
Make sure those disclosures are available in Romanian for your Romanian customers.
Keep an eye on which national authority is designated in Romania, so you know who supervises the Act as the framework settles.

For the wider picture across the whole phased rollout, see our complete AI Act guide. The national authorities are still being designated, so revisit the enforcement detail as it firms up.

This guide is educational, not legal advice.

Most shops are “deployers”

Article 50: the transparency duties that reach your shop

The Romanian layer

What Romanian-facing shops can do now

Related reading

Preparing for the Digital Product Passport in Romania

Right to Repair in Romania: What Sellers Must Do

The EU AI Act in the Czech Republic: What Online Shops Must Disclose

The EU Batteries Regulation in Romania for Online Sellers