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Romania: EU Compliance Guide for PrestaShop Merchants

By Compliance Editorial Team Updated July 4, 2026 4 min read

Romania applies the EU consumer and product framework and adds a strong national consumer-protection authority in the ANPC, Romanian-language consumer information, and packaging Extended Producer Responsibility (EPR) run through producer-responsibility organisations and the environmental fund. If you sell to Romanian customers from a PrestaShop store, this hub sets out the authorities, the applicable EU laws and the national details that most often catch distance sellers out.

Overview

As with every EU market, selling to Romania involves an EU baseline plus national implementation. The EU baseline – product safety, price transparency, packaging and accessibility – is common across the bloc. Romania’s contribution is an active national consumer-protection authority, Romanian-language consumer information, and a packaging EPR system that combines collective producer-responsibility organisations with an environmental-fund mechanism. The details differ from western markets, so a copy-paste approach across countries tends to leave gaps.

Consumer & market-surveillance authorities

The headline authority is the ANPC (Autoritatea Națională pentru Protecția Consumatorilor, the National Authority for Consumer Protection). It enforces consumer-protection law, product-information and safety duties, and rules against unfair and misleading commercial practices. The ANPC carries out inspections and campaigns and can act on consumer complaints, so it is the body most likely to scrutinise how a distance seller presents products, prices and pre-contractual information.

Market surveillance and environmental oversight also involve sector authorities and the customs service, which handles imports and can stop non-compliant goods at the border. Packaging EPR is coordinated through producer-responsibility organisations and the national environmental fund rather than by the consumer authority directly.

  • ANPC (Autoritatea Națională pentru Protecția Consumatorilor) – consumer protection, product information and unfair-practice enforcement.
  • Environmental authorities and the environmental fund – packaging EPR oversight and contributions.
  • Customs – border controls on imported goods.

Applicable EU laws

The following EU regulations apply to your Romanian sales, with Romanian implementation where relevant.

  • GPSR – product safety, traceability and responsible-person obligations.
  • Omnibus – price-reduction transparency and review authenticity, transposed into Romanian consumer law.
  • PPWR – the Packaging and Packaging Waste Regulation, interacting with Romania’s packaging EPR.
  • European Accessibility Act – accessibility duties for e-commerce and certain products.

National specifics

Language

Consumer information for the Romanian market should be provided in Romanian. This applies to essential product characteristics, safety and use information, and the mandatory contractual and pre-contractual details. A Romanian-language storefront, with Romanian safety and instruction text on products, is the dependable approach; relying on English or auto-translation for legally required information is risky and is a frequent target of consumer-authority checks.

Packaging EPR registration

Romania operates packaging EPR through producer-responsibility organisations combined with an environmental-fund mechanism. Businesses that place packaging on the Romanian market are generally treated as producers and must either join a collective organisation that manages collection and recycling on their behalf, or account for their packaging through the environmental fund. Distance sellers shipping goods to Romanian consumers should assess whether they qualify as packaging producers, register accordingly and arrange for contributions to be reported and paid.

Notable national law

Romania transposes the EU consumer directives, including the Omnibus price-transparency changes, through its national consumer-protection legislation. This governs pre-contractual information, the right of withdrawal for distance contracts, guarantees and rules against misleading commercial practices. The ANPC applies these rules in practice, so mapping your PrestaShop checkout and product pages against Romanian information duties is a sensible step before selling.

Penalties & enforcement

The ANPC can investigate complaints, carry out inspections, require corrective measures and impose sanctions for information failures, unfair practices or unsafe products, and it can order products withdrawn from the market. Packaging EPR obligations carry their own duties and consequences for non-registration or under-reporting through the environmental-fund system. As with other markets, treat the enforcement picture qualitatively: Romania has an active consumer authority and clear EPR expectations, so consistent compliance is the safe strategy.

Merchant checklist

  • Provide consumer information, safety warnings and instructions in Romanian.
  • Register for packaging EPR via a producer-responsibility organisation or the environmental fund before shipping.
  • Align checkout and product pages with Romanian consumer-information duties.
  • Apply the Omnibus 30-day prior-price rule and show honest reference prices on discounts.
  • Meet GPSR traceability and responsible-person requirements.
  • Keep records available in case the ANPC or customs requests them.

Related & next steps

National specifics change over time. Always confirm current Romanian requirements with the ANPC (Autoritatea Națională pentru Protecția Consumatorilor) before relying on this summary.