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Guide

The EU Accessibility Act in Romania for Online Shops

Accessibility (EAA)

If you sell to customers in Romania, the European Accessibility Act (EAA) is now part of your compliance picture. The Act is Directive (EU) 2019/882, and it has applied since 28 June 2025. Because it is a Directive, it does not act on shops directly; instead each Member State copies it into national law and enforces it there. Romania has transposed the Act into its own national legislation, applied in Romanian, and Romanian authorities oversee it. This guide explains what the EAA asks of an online shop and what a Romania-facing seller can do to comply.

The core idea is straightforward: consumer-facing e-commerce services should be usable by people with disabilities. In practice that means your website and checkout must work for customers who rely on screen readers, keyboard navigation or larger text, and who may have visual, motor or cognitive impairments. For a broader walk-through, see our complete accessibility guide.

What the EAA covers

The Act covers a defined set of products and services, and e-commerce is squarely among them. For an online shop, the obligation reaches the whole purchase journey: browsing products, reading descriptions, adding to a basket, creating an account and completing payment. If any step cannot be used by a customer with a disability, the service falls short of what the Act expects.

The standard: WCAG 2.1 AA

The Act sets accessibility as a goal rather than prescribing every technical detail in its own text. In practice, compliance is measured against the harmonised European standard EN 301 549, which for the web points to the Web Content Accessibility Guidelines (WCAG) 2.1 at level AA. Meeting WCAG 2.1 AA is the practical benchmark for a Romanian-facing shop.

In concrete terms, that translates to measures such as these:

  • text and background colours with a contrast ratio of at least 4.5:1 for normal text;
  • full keyboard navigation, so the whole shop can be used without a mouse;
  • clearly labelled checkout forms, so screen readers announce each field correctly;
  • meaningful alt text on product images and other non-decorative graphics.

The microenterprise exemption

The Act eases the burden on the smallest businesses. A microenterprise providing services — one with fewer than ten staff and an annual turnover or balance sheet total not exceeding €2 million — is exempt from the service obligations, and that includes e-commerce. If your shop is above either threshold, the exemption does not apply and you should plan to comply.

Even where the exemption applies, accessibility remains good practice: it widens your potential customer base and improves usability for everyone. The exemption removes a legal duty, not the commercial case.

The Romanian context

Because the EAA is a Directive, the version that binds you in Romania is the Romanian transposition, not the Directive itself. The substance mirrors the EU rules, but enforcement is national: Romanian authorities supervise compliance and handle complaints, and consumer-facing information is expected in Romanian. Our Romania country hub has more on selling into this market.

What Romania-facing sellers can do now

  • Audit your shop against WCAG 2.1 AA, starting with the checkout, the most critical journey.
  • Check colour contrast, keyboard access, form labelling and image alt text.
  • Confirm whether the microenterprise exemption applies to your business.
  • Make sure Romanian-language content is as accessible as the rest of your site.

Accessibility is best treated as an ongoing habit rather than a one-off project, since content and templates change over time.

This guide is educational, not legal advice.