What Changes for EU Online Sellers in 2027
Digital Product PassportWhile much attention rests on 2026, a second wave of EU compliance developments is already visible on the horizon for 2027. This round-up looks ahead at the themes taking shape, so that online sellers can build them into longer-term planning rather than reacting late.
As always, the dates below are indicative and forward-looking. Several depend on delegated acts and product-specific rules that are still being developed, so the sensible posture is awareness and preparation rather than assuming final detail is locked in.
The Digital Product Passport
The Digital Product Passport (DPP) is one of the defining ideas of the coming period. Delivered through the Ecodesign for Sustainable Products Regulation (ESPR) and its delegated acts, the DPP is expected to roll out from around 2027 onward, product category by product category rather than all at once.
In practice, a DPP is a structured set of data about a product, typically reachable through a data carrier such as a QR code, covering aspects like materials, durability, repairability and end-of-life handling. For online sellers, this points toward richer, more standardised product data and the systems needed to keep it accurate.
Why it matters early
- Product data quality becomes a compliance asset, not just a merchandising one.
- Supplier relationships may need to carry more structured information downstream.
- Which categories are covered first will determine your own timeline.
The battery passport
A closely related milestone is the battery passport, expected from 18 February 2027 for the batteries in scope of the EU battery framework. It applies a passport concept specifically to batteries, capturing information relevant to their composition, performance and lifecycle.
Sellers of products that contain relevant batteries, or of batteries themselves, should keep this on their radar and ask suppliers early about how the required data will be made available.
Continuing 2026 threads
2027 does not begin with a clean slate. The phased obligations under the packaging regulation continue to arrive, right-to-repair implementation settles into national law, and AI transparency expectations mature. Much of 2027 is therefore about deepening work that began the year before rather than starting from scratch.
The proposed withdrawal button
Also on the horizon is the proposed EU “withdrawal button”, intended to give consumers a straightforward way to exercise their right of withdrawal for online purchases. As a proposal it is still moving through the legislative process, but it signals continued attention to making consumer rights easy to use in practice, something worth tracking as designs for checkout and account flows evolve.
Planning ahead
The overarching theme for 2027 is structured product information and consumer-friendly processes. Sellers who invest in clean, well-governed product data now will be better placed as passport requirements arrive. Our guides explore these areas in more depth.
This article is educational, not legal advice.