Which Authority Oversees the AI Act in Greece?

The honest answer is that it is still being settled. Under the EU AI Act, Regulation (EU) 2024/1689, each Member State must designate its own national competent authorities and market-surveillance authorities to supervise and enforce the Act. In Greece, as in a number of other countries, those bodies are still being designated during 2025 and 2026. Why there is no single fixed name yet The AI Act is directly applicable across the Union, but it leaves enforcement to national authorities. Each country decides which existing regulator, or new body, takes on the role, and it notifies that choice at national level. Because this designation work is ongoing, the precise Greek authority may be confirmed or adjusted as the framework beds in. What this means for your shop Your duties do not wait for the authority to be named — the transparency rules apply directly from the Regulation. You should still disclose AI chatbots and label AI-generated content, in Greek for the Greek market. Keep an eye on which national authority Greece designates, so you know who to look to for supervision and guidance. For the broader phased picture, see our complete AI Act guide. Since the national authorities are still being designated, treat the enforcement detail as developing. This answer is educational, not legal advice.

Must Romanian Shops Disclose AI Chatbots?

In short, yes. If you run an AI chatbot on a shop selling into Romania, you should tell customers they are dealing with a machine rather than a person, unless that is already obvious from the context. The duty comes from the EU AI Act, Regulation (EU) 2024/1689, which applies directly in Romania as an EU rule. Where the duty comes from Article 50 of the AI Act sets out transparency obligations. One of them is that people interacting with an AI system should know they are doing so. For a shop, that means a chatbot or virtual assistant should make clear it is automated. Most shops are "deployers" of AI — they use it rather than build it — and this disclosure is a deployer-level, practical step, not a heavy technical burden. What "disclose" looks like in practice A short line near the chat window saying customers are speaking to an automated assistant. Wording that is clear and easy to see, not buried in the small print. The disclosure available in Romanian for your Romanian customers. The Romanian angle The rule is the same in Romania as across the Union, because it comes from an EU Regulation. Romania adds the local layer: national authorities to supervise the Act — still being designated during 2025 and 2026 — and the expectation that consumer information reaches Romanian buyers in Romanian. This answer is educational, not legal advice.

Which Swedish Authority Oversees the AI Act?

The EU AI Act (Regulation (EU) 2024/1689) is enforced by national authorities that each Member State designates. In Sweden these bodies are still being designated, so at the time of writing there is no single, settled answer to exactly which authority you would deal with. This is normal during the Act's phased roll-out and does not change your obligations as a shop. How oversight is structured The Act is uniform across the EU, but enforcement is left to the Member States. Each country designates national competent authorities and a market-surveillance authority. In Sweden this designation process is under way, and existing supervisors are expected to take on roles once the arrangements are confirmed. Because it is not yet finalised, the precise allocation may still change. What this means for a shop You do not need to wait for a named authority to start complying — Article 50 transparency already applies.Disclose AI chatbots and label AI-generated media now, in Swedish.Keep a short internal record of how you comply, so you can respond easily once the supervisor is confirmed. In short, the "which authority" question is still being answered, but the duty to be transparent about your AI is fixed and applies today. This article is educational, not legal advice.

Do Polish Shops Label AI-Generated Images?

Yes. If your Polish webshop uses images that were generated or meaningfully altered by artificial intelligence, the EU AI Act (Regulation (EU) 2024/1689) expects you to label them. The relevant rule is the transparency obligation in Article 50, which applies directly in Poland because the AI Act is an EU regulation. What the rule covers Article 50 asks that AI-generated or manipulated image, audio and video content is marked as artificial, so people are not misled into thinking synthetic media is a genuine photograph. For a shop, this typically reaches product visuals, lifestyle imagery and marketing graphics that an AI tool has created. Realistic AI depictions of real people or places — deep fakes — must also be disclosed as artificial. How to comply in practice Add a visible note where AI-generated images appear, in Polish so customers understand it.Be especially careful with images that could be mistaken for real photographs of the actual product.Keep a record of which visuals are AI-generated and how they are labelled. A short, honest label is enough. The goal is that a customer can tell at a glance that the image was made or altered by AI. Who enforces it? Enforcement rests with national authorities that Poland designates. That designation is still being finalised, so the practical advice is to label AI-generated images now rather than wait for a named regulator. This article is educational, not legal advice.

Who Supervises the AI Act in Belgium?

The EU AI Act (Regulation (EU) 2024/1689) is enforced by national authorities that each Member State designates. In Belgium these bodies are still being set up, so at the time of writing there is no single, settled answer to exactly which office you would deal with. This is normal across the EU during the Act's roll-out and does not change your underlying obligations. How supervision is organised The Act itself is uniform EU-wide, but it leaves enforcement to the Member States. Each country designates national competent authorities and market-surveillance authorities. In Belgium's federal system this involves coordination between federal and, potentially, regional bodies, and existing supervisors are expected to take on parts of the role. Because the designations are still being finalised, the precise allocation of responsibilities may shift. What this means for a shop You do not need to wait for a named authority before complying — the transparency duties in Article 50 already apply.Disclose AI chatbots and label AI-generated media now, in the appropriate regional language.Keep a short internal record of how you comply, so you can respond easily once the supervisory picture settles. In short, the "who" is still being decided, but the "what" — being transparent about your AI — is fixed and applies today. This article is educational, not legal advice.

News

AI Act Transparency Rules: What Merchants Should Know

By Compliance Editorial Team Updated July 5, 2026 2 min read

AI Act

The EU Artificial Intelligence Act (Regulation (EU) 2024/1689) is often discussed in terms of high-risk systems, but its transparency expectations are what most ordinary online merchants are likely to encounter. This round-up sets out what those expectations cover and how to think about them without overcomplicating things.

The AI Act applies in stages, and the high-risk rules are associated with a milestone on 2 August 2026. Most eCommerce uses of AI are not high-risk, but transparency is a distinct theme that can touch everyday tools such as chatbots and generated content.

What transparency means here

At its core, the transparency theme is about people knowing when they are interacting with, or seeing the output of, an AI system. It is less about restricting what you can do and more about being clear when AI is involved, so users are not misled.

Where it touches eCommerce

Chatbots and assistants

If customers interact with an automated assistant, making it clear that they are speaking with an AI system rather than a person is the kind of straightforward transparency the framework encourages. Clear labelling of automated chat is a sensible default.

AI-generated content

Where you use AI to generate imagery, text or other content that a reasonable person might take to be human-made or authentic, being transparent about its artificial origin fits the direction of travel. This is worth considering as generated content becomes more common in marketing and product presentation.

Confirming your risk tier

Standard tools such as product recommendations or search ranking generally do not fall into the high-risk category. If, however, you deploy AI in more sensitive contexts, it is worth checking where those systems sit, because obligations grow with risk level.

Practical steps

Inventory where AI appears across your storefront and operations.
Label automated interactions and clearly artificial content.
Confirm whether any of your systems could be high-risk.

Because the staged timeline is forward-looking, the aim is readiness rather than alarm. Clear, honest signposting of AI is both good practice and aligned with where the rules are heading. Our guides explore this in more depth.

This article is educational, not legal advice.

What transparency means here

Where it touches eCommerce

Chatbots and assistants

AI-generated content

Confirming your risk tier

Practical steps

Related reading

The EU AI Act in the Czech Republic: What Online Shops Must Disclose

The EU AI Act in Denmark: What Online Shops Must Disclose

The EU AI Act in Hungary: What Online Shops Must Disclose

The EU AI Act in Ireland: What Online Shops Must Disclose