The Right of Withdrawal in Denmark: Rules for Online Sellers
EU Withdrawal ButtonIf you run an online shop that sells to consumers in Denmark, the right of withdrawal is a core consumer right to build into your store. It comes from the Consumer Rights Directive — Directive 2011/83/EU — which grants a 14-day right of withdrawal for most distance contracts, meaning online purchases. In Denmark the Directive is transposed through national consumer law, known in Danish as the Forbrugeraftaleloven, and enforced by national authorities. The core requirements are shared across the EU.
What the Right of Withdrawal Is
The right of withdrawal allows a consumer to change their mind about most online purchases and return the goods without giving a reason. The standard period is 14 days, and for goods it generally runs from the moment the consumer takes physical possession of the item — from delivery rather than from the order date. The idea is that someone buying at a distance, unable to inspect the product first, has a window to reconsider once it arrives.
For a Danish webshop, this applies whatever platform sits behind your checkout, whether PrestaShop, another system, or a custom build. The right follows the type of contract rather than the technology.
Information Duties and the 12-Month Extension
You must inform consumers clearly about the right of withdrawal before they buy. If you fail to provide the required information about that right, the withdrawal period can be extended by up to 12 months. A shop that omits withdrawal information does not escape the right — it simply grants customers a much longer window. Clear pre-contract information is both a duty and a way to keep the return window predictable.
The model withdrawal form is part of that information: a standard template consumers can use to tell you they are withdrawing. Make it easy to find, though a consumer can also withdraw through any clear statement rather than the form itself.
Refunds and Return Shipping
When a consumer withdraws, you must refund the amount paid, including the standard cost of the original delivery, within 14 days. A handful of practical points recur.
- Refund within 14 days of being informed of the withdrawal.
- Include the standard delivery cost of the original order.
- You may withhold the refund until the goods come back or return is evidenced.
- The consumer generally pays for returning the goods where you told them so in advance.
Exceptions to Keep in Mind
The right of withdrawal does not cover everything. Common exceptions include personalised or made-to-order goods, perishable items, and sealed hygiene or health goods unsealed after delivery. If your catalogue includes these, identify which products fall outside the right so your returns information is accurate.
Oversight and Language
In Denmark, consumer protection is associated with the Consumer Ombudsman, known in Danish as the Forbrugerombudsmanden, and dealings with authorities and consumers are generally in Danish. If your shop operates mainly in another language, plan for Danish-language handling of withdrawal information and returns, even though English is widely understood. National specifics remain qualitative, so treat the transposition detail as a picture rather than a fixed checklist.
A Note on the EU “Withdrawal Button”
A proposed EU-wide “withdrawal button” would offer consumers a single, standardised way to exercise the right online. It is forthcoming rather than binding, so it is not yet an obligation. Keep an eye on it, but for now the operative rules are those of the Consumer Rights Directive as transposed in Denmark.
Practical Steps for Online Sellers
- Give clear pre-contract information about the 14-day right of withdrawal.
- Provide an easy-to-find model withdrawal form.
- Refund within 14 days, including standard delivery.
- Map which products fall under the personalised, perishable or hygiene exceptions.
- Plan for Danish-language handling of withdrawal and returns.
For the EU-wide picture, see our overview of the right of withdrawal and our complete withdrawal guide. For a country hub, visit our Denmark page.
This article is educational, not legal advice.