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Guide

PPWR in Bulgaria: Packaging Rules for Online Sellers

PPWR

If you send parcels to customers in Bulgaria, the Packaging and Packaging Waste Regulation — the PPWR, Regulation (EU) 2025/40 — is the measure to understand. It is a Regulation, so its core text applies directly across the European Union rather than being rewritten into each country’s law. The rules generally begin to apply from 12 August 2026, with a number of requirements phased in over the years that follow. This guide explains the parts that matter most to an ordinary online shop selling into Bulgaria, and where the Bulgarian layer sits on top.

Two things sit side by side here. The PPWR sets common product-and-packaging rules for the whole EU. Separately, the responsibility for financing packaging waste — extended producer responsibility, or EPR — is organised nation by nation, and in Bulgaria that means a Bulgarian scheme.

What the PPWR asks of your packaging

The Regulation pushes packaging in a few consistent directions. The aim is less material, more recyclability and less waste, and the duties fall on those who place packaging on the market.

  • Packaging should be recyclable and designed to be so, with recyclability judged against common EU criteria as they phase in.
  • Unnecessary packaging is discouraged, so oversized boxes and needless layers are the wrong direction of travel.
  • There are limits on certain substances, and rules on labelling packaging to help correct sorting and disposal.

The empty-space rule for e-commerce

One point lands squarely on online sellers. The PPWR sets an empty-space limit for e-commerce packaging, indicatively in the region of around 50 per cent — the idea being that a parcel should not be mostly air. If you routinely ship a small item in a large box padded out with void fill, that is exactly the practice the rule is aimed at. Right-sizing your boxes, offering a range of parcel sizes and trimming excess protective material all move you in the right direction. Our PPWR packaging checker can help you think this through.

The Bulgarian layer: EPR and Ecopack Bulgaria

Extended producer responsibility for packaging is organised at national level, so for the Bulgarian market it runs through the Bulgarian system. Businesses that place packaging on the Bulgarian market generally meet their obligations by joining a producer-responsibility organisation — a PRO — that takes on the collection and recycling duties on their behalf and reports on their volumes. Ecopack Bulgaria is a well-known Bulgarian packaging-recovery organisation, and there are other PROs operating in the market as well.

In practice, joining a scheme usually means declaring the packaging you put on the Bulgarian market and paying fees that reflect those quantities. The detail — thresholds, categories and reporting cycles — is set through the Bulgarian system, so treat it as a national matter to check rather than something the PPWR settles for you. Our Bulgaria country hub covers more on selling into this market.

Language and the Bulgarian market

Consumers in Bulgaria expect information in Bulgarian. Where packaging carries sorting or disposal guidance for the customer, presenting it clearly in Bulgarian for the Bulgarian market is the safe course. Getting the substance right in another language does not help a customer who cannot read it.

What Bulgaria-facing shops can do now

  • Review your parcel sizes against the empty-space thinking, and right-size where a box is mostly air.
  • Move towards recyclable packaging and trim any needless layers.
  • Confirm your packaging EPR position for the Bulgarian market, joining a PRO such as Ecopack Bulgaria where required.
  • Make sure any consumer-facing sorting guidance reads clearly in Bulgarian.

The PPWR phases in over several years and the national EPR detail can develop, so treat this as something to revisit rather than settle once. For the full picture, see our complete PPWR guide.

This guide is educational, not legal advice.