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Guide

PPWR in Austria: Packaging Rules for Online Sellers

PPWR

Selling into Austria means dealing with the Packaging and Packaging Waste Regulation (EU) 2025/40 (PPWR) whenever you ship packaged goods. As an EU regulation it is directly applicable across the Union — the core rules do not change from country to country — and it generally applies from 12 August 2026, with many obligations phasing in later.

The important distinction for online sellers is that the harmonised rules sit on top of national extended producer responsibility (EPR). You still register and report packaging per Member State. This guide explains what the PPWR asks of you and how the Austrian system fits around it. For the wider framework, see our PPWR law page and the complete PPWR guide.

Who is caught by the rules

The PPWR applies to anyone placing packaged goods on the market. For an e-commerce business that includes the shipping box, the protective void fill, the tape and any inner wrapping. If you send parcels to Austrian customers, you are dealing with packaging that falls within the Regulation — even if packaging is not your product.

Packaging minimisation and the empty-space limit

A central PPWR theme for online sellers is packaging minimisation. The Regulation discourages excessive packaging and, for grouped, transport and e-commerce packaging, works towards an empty-space limit of around 50%. The familiar problem of a small item lost inside an oversized box is precisely what this is meant to address.

The practical response is to match box sizes to what you actually ship. Right-sizing cuts void fill and shipping volume as well as bringing you into line with the direction of the rules.

How EPR works in Austria: ARA and the packaging register

Austria has a mature packaging EPR system. Producers must be entered in the national packaging register and must license their packaging through an authorised collection and recovery scheme. The best-known such scheme is ARA (Altstoff Recycling Austria), though it operates within a system that allows for competing schemes.

In practice, if you place packaged goods on the Austrian market you generally need to register and then license your packaging through a scheme such as ARA, declaring the volumes you place on the market so that collection and recycling are funded. This national step is what discharges your Austrian EPR obligations; the EU-wide PPWR does not replace it.

The Austrian system works in German

The Austrian packaging register and the licensing schemes operate in German. For an international seller that means the registration process, the terminology and the ongoing declarations are conducted in German, which is worth building into your planning if your team does not routinely work in the language.

Registration is national, even under an EU regulation

Because the PPWR is directly applicable, sellers sometimes assume one registration covers the whole EU. It does not. The Regulation harmonises the rules, but the registers and schemes remain per Member State. Registering in the Austrian packaging register and licensing through an Austrian scheme covers Austria; other markets still require their own national registrations.

The PPWR rules are EU-wide, but in Austria you still enter the national packaging register and license your packaging through a scheme such as ARA — in German.

A practical checklist for the Austrian market

  • Map the packaging you place on the Austrian market — boxes, void fill, tape, labels and inner wrapping.
  • Enter the Austrian packaging register and license your packaging through a scheme such as ARA.
  • Declare packaging volumes and pay contributions as the scheme requires.
  • Right-size your packaging with the empty-space limit of around 50% in mind.
  • Remember Austrian registration does not cover other markets — each needs its own.

To check your packaging against the coming rules, try our PPWR packaging checker. For a broader review, our PrestaShop compliance audit reviews how your store handles packaging data against the applicable rules.

This article is educational and does not constitute legal advice.