Does the 30-Day Price Rule Apply in Cyprus?

Yes. The 30-day price rule applies in Cyprus, as it does across the European Union. It comes from the Omnibus Directive, Directive (EU) 2019/2161, whose rules have applied since 28 May 2022. Because it is a Directive, it is transposed into Cypriot law, and it is supervised locally rather than by an EU body reaching directly into your shop. What the rule requires Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price reflects what customers could genuinely have paid recently rather than a figure chosen to make the saving look larger. What this means in practice Keep a price history so you can find the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Greek for your Cypriot customers, even though English is widely used. Who supervises it in Cyprus Consumer-protection matters of this kind in Cyprus fall to the Consumer Protection Service, which sits within the Ministry of Energy, Commerce and Industry. It supervises unfair commercial practices, including misleading price reductions, in the Cypriot market. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?

In short, yes. Consumer-protection enforcement of this kind in Lithuania is handled by the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices in the Lithuanian market, and misleading price reductions fall within that remit. The rule itself comes from the Omnibus Directive, Directive (EU) 2019/2161, which applies across the EU and is transposed into Lithuanian law. What the rule requires When you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price genuinely reflects what customers could recently have paid rather than a figure invented to flatter the saving. What this means in practice Keep a price history so you can identify the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Lithuanian for your Lithuanian customers. The Lithuanian angle Because the Omnibus rules are transposed into national law, it is a Lithuanian authority — VVTAT — that supervises them locally, rather than an EU body reaching directly into your shop. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia's Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises. What the PTAC is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Latvian for your Latvian customers. Treat the PTAC as your point of reference for how the rule is supervised in Latvia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

How Does Estonia's TTJA Treat Sale Prices?

In short, the TTJA — Estonia's Consumer Protection and Technical Regulatory Authority — supervises consumer-protection rules, and that includes how sale prices are advertised under the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Estonian law, which the TTJA oversees. What the TTJA is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. The rule exists to stop a price being briefly inflated so a later discount looks bigger than it is. As the national authority, the TTJA supervises these consumer-protection obligations in Estonia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Estonian for your Estonian customers. Treat the TTJA as your point of reference for how the rule is supervised in Estonia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Estonia adds is the national implementing law, enforcement in Estonian, and the TTJA as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Does the 30-Day Price Rule Apply in Luxembourg?

Yes. The 30-day price rule applies in Luxembourg, because it comes from the EU Omnibus Directive, (EU) 2019/2161, which has applied across the Union since 28 May 2022 and is transposed into Luxembourg's national law. If you announce a price reduction to Luxembourg customers, the rule is in play. What the rule requires When you advertise that a product's price has been reduced, you must state the prior price — and that prior price is the lowest price you applied for the item in the 30 days before the reduction. The purpose is to prevent a price being nudged up for a short spell so a later "discount" looks more generous than it really is. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for any reduced item. Show that prior price alongside the sale price, in the languages your Luxembourg customers read. Remember Luxembourg is multilingual — French, German and Luxembourgish are all in everyday use. The rule is the same across the Union, since it flows from the Omnibus Directive; Luxembourg adds the national implementing law, supervision by the responsible ministry and consumer bodies such as the ULC, and its multilingual market. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Guide

Omnibus & Price-Reduction Rules in Sweden

By Compliance Editorial Team Updated July 5, 2026 3 min read

Omnibus Directive

Sweden is a market where discount claims have long attracted scrutiny, so the Omnibus Directive (EU) 2019/2161 lands on well-prepared ground. The Directive has applied across the EU since 28 May 2022, and its 30-day lowest-prior-price rule is the part that most directly shapes how you advertise reductions. Sweden has transposed the Directive into national law, and enforcement runs through the Swedish consumer authorities.

This guide explains what the Omnibus rules require of a store selling into Sweden and how the national picture fits around them. For the wider framework, see our Omnibus law page and the complete Omnibus guide.

The 30-day lowest-price rule

The core rule is the same across the EU. When you announce a price reduction, you must display the prior price, and that prior price is the lowest price the product was offered at during at least the 30 days before the reduction. It is a direct answer to inflated “sale” prices, where a figure is nudged up shortly before a promotion so the saving looks more generous than it is.

The practical effect is that your reference price is fixed by the recent history of the product, not by a convenient higher figure chosen at the moment of the sale.

What else the Omnibus rules cover

The Directive also introduced transparency duties beyond pricing, which apply in Sweden too:

Consumer reviews — you must state whether and how you verify that reviews come from real purchasers.
Ranking transparency — the main parameters behind search rankings must be disclosed.
Marketplace disclosures — marketplaces must indicate whether a seller is a trader or a private individual.

Who enforces the rules in Sweden

Enforcement is led by Konsumentverket, the Swedish Consumer Agency, together with the Consumer Ombudsman (Konsumentombudsmannen), who can take action against traders that mislead consumers. Sweden has historically taken a firm line on “fake” sale prices, and there is a track record of fines where discounts were found to be misleading — so the price-reduction rule is not merely theoretical here.

The Swedish process works in Swedish

Sweden operates in Swedish, so consumer information, complaints and enforcement correspondence are conducted in the language. An international seller should plan for that and keep pricing displays clear to Swedish consumers.

Sweden has historically fined misleading “fake” sale prices, and Konsumentverket enforces the Omnibus rules nationally — the process runs in Swedish.

A practical checklist for the Swedish market

Display the lowest price from the preceding 30 days as the reference for any reduction.
Keep robust price history — Sweden’s track record on misleading discounts makes this especially important.
State whether reviews are verified as coming from real purchasers.
Disclose the main ranking parameters where you present search results.
Clarify trader-versus-private status if you run a marketplace.

If you would like a structured review of how your store presents discounts to Swedish buyers, our PrestaShop compliance audit checks your pricing displays against the applicable rules.

This article is educational and does not constitute legal advice.