Does the 30-Day Price Rule Apply in Cyprus?

Yes. The 30-day price rule applies in Cyprus, as it does across the European Union. It comes from the Omnibus Directive, Directive (EU) 2019/2161, whose rules have applied since 28 May 2022. Because it is a Directive, it is transposed into Cypriot law, and it is supervised locally rather than by an EU body reaching directly into your shop. What the rule requires Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price reflects what customers could genuinely have paid recently rather than a figure chosen to make the saving look larger. What this means in practice Keep a price history so you can find the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Greek for your Cypriot customers, even though English is widely used. Who supervises it in Cyprus Consumer-protection matters of this kind in Cyprus fall to the Consumer Protection Service, which sits within the Ministry of Energy, Commerce and Industry. It supervises unfair commercial practices, including misleading price reductions, in the Cypriot market. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?

In short, yes. Consumer-protection enforcement of this kind in Lithuania is handled by the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices in the Lithuanian market, and misleading price reductions fall within that remit. The rule itself comes from the Omnibus Directive, Directive (EU) 2019/2161, which applies across the EU and is transposed into Lithuanian law. What the rule requires When you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price genuinely reflects what customers could recently have paid rather than a figure invented to flatter the saving. What this means in practice Keep a price history so you can identify the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Lithuanian for your Lithuanian customers. The Lithuanian angle Because the Omnibus rules are transposed into national law, it is a Lithuanian authority — VVTAT — that supervises them locally, rather than an EU body reaching directly into your shop. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia's Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises. What the PTAC is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Latvian for your Latvian customers. Treat the PTAC as your point of reference for how the rule is supervised in Latvia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

How Does Estonia's TTJA Treat Sale Prices?

In short, the TTJA — Estonia's Consumer Protection and Technical Regulatory Authority — supervises consumer-protection rules, and that includes how sale prices are advertised under the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Estonian law, which the TTJA oversees. What the TTJA is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. The rule exists to stop a price being briefly inflated so a later discount looks bigger than it is. As the national authority, the TTJA supervises these consumer-protection obligations in Estonia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Estonian for your Estonian customers. Treat the TTJA as your point of reference for how the rule is supervised in Estonia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Estonia adds is the national implementing law, enforcement in Estonian, and the TTJA as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Does the 30-Day Price Rule Apply in Luxembourg?

Yes. The 30-day price rule applies in Luxembourg, because it comes from the EU Omnibus Directive, (EU) 2019/2161, which has applied across the Union since 28 May 2022 and is transposed into Luxembourg's national law. If you announce a price reduction to Luxembourg customers, the rule is in play. What the rule requires When you advertise that a product's price has been reduced, you must state the prior price — and that prior price is the lowest price you applied for the item in the 30 days before the reduction. The purpose is to prevent a price being nudged up for a short spell so a later "discount" looks more generous than it really is. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for any reduced item. Show that prior price alongside the sale price, in the languages your Luxembourg customers read. Remember Luxembourg is multilingual — French, German and Luxembourgish are all in everyday use. The rule is the same across the Union, since it flows from the Omnibus Directive; Luxembourg adds the national implementing law, supervision by the responsible ministry and consumer bodies such as the ULC, and its multilingual market. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Guide

Omnibus & Price-Reduction Rules in Lithuania

By Compliance Editorial Team Updated July 5, 2026 4 min read

Omnibus Directive

If you sell to customers in Lithuania, the Omnibus Directive shapes how you are allowed to advertise a discount. The measure is Directive (EU) 2019/2161, and its rules have applied across the European Union since 28 May 2022. Unlike a Regulation, a Directive has to be written into each country’s own law, so in Lithuania the substance reaches you through Lithuanian legislation and is overseen by a Lithuanian authority. This guide explains the parts of the Omnibus rules that matter most to an ordinary online shop selling into Lithuania.

The rule that gets the most attention is the one about price reductions. When you announce a discount, you have to be honest about what the item cost before.

The 30-day lowest prior price

The core requirement is straightforward once you see it. Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, not against a figure you have just invented. It is the rule that stops a shop from quietly nudging a price up for a week and then presenting the return to normal as a generous saving.

Show the earlier “reference” price alongside the new, reduced price.
That reference is the lowest price applied in the previous 30 days, not the highest or the usual price.
The rule applies to any announcement of a reduction — banners, product pages, category badges and campaign emails alike.

The point is not to ban discounts. It is to make sure a “was” price genuinely reflects what customers could recently have paid. Our complete Omnibus guide works through the mechanics in more detail.

Beyond price: the wider Omnibus duties

The price-reduction rule is the headline, but the Omnibus Directive tightened several other points of online selling. These reach any shop that runs reviews, ranks products or hosts other sellers.

If you show consumer reviews, you must say whether and how you check that they come from real buyers.
If you rank search results, you must disclose the main parameters behind the ranking, and flag any paid placement.
If you run a marketplace, you must make clear whether a third-party seller or you are the trader, so buyers know who their consumer rights sit with.

The Lithuanian layer

Because the Omnibus Directive is transposed into national law, the enforcement in Lithuania is Lithuanian. The authority responsible for consumer-protection matters of this kind is the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices, including misleading price reductions, in the Lithuanian market. Our Lithuania country hub covers more on selling into this market.

The other Lithuanian point is language. Consumers in Lithuania expect consumer-facing information in Lithuanian, so the way you present a price reduction — the reference price, any “was” and “now” labelling, the explanation of a discount — should be clear in Lithuanian for the Lithuanian market. Getting the substance right in another language does not help a customer who cannot read it.

What Lithuanian-facing shops can do now

Meeting the Omnibus price rule is mostly a matter of good record-keeping and honest presentation. A short review will usually cover it.

Keep a price history for each product so you can identify the lowest price in the previous 30 days.
Show that prior low as the reference whenever you advertise a reduction.
Review how you present reviews, rankings and any marketplace sellers against the wider Omnibus duties.
Make sure all of this reads clearly in Lithuanian for your Lithuanian customers.

National transposition and enforcement practice can develop over time, so treat the local detail as something to revisit rather than settle once. For the full picture, see our complete Omnibus guide.

This guide is educational, not legal advice.