Does the 30-Day Price Rule Apply in Cyprus?

Yes. The 30-day price rule applies in Cyprus, as it does across the European Union. It comes from the Omnibus Directive, Directive (EU) 2019/2161, whose rules have applied since 28 May 2022. Because it is a Directive, it is transposed into Cypriot law, and it is supervised locally rather than by an EU body reaching directly into your shop. What the rule requires Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price reflects what customers could genuinely have paid recently rather than a figure chosen to make the saving look larger. What this means in practice Keep a price history so you can find the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Greek for your Cypriot customers, even though English is widely used. Who supervises it in Cyprus Consumer-protection matters of this kind in Cyprus fall to the Consumer Protection Service, which sits within the Ministry of Energy, Commerce and Industry. It supervises unfair commercial practices, including misleading price reductions, in the Cypriot market. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?

In short, yes. Consumer-protection enforcement of this kind in Lithuania is handled by the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices in the Lithuanian market, and misleading price reductions fall within that remit. The rule itself comes from the Omnibus Directive, Directive (EU) 2019/2161, which applies across the EU and is transposed into Lithuanian law. What the rule requires When you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price genuinely reflects what customers could recently have paid rather than a figure invented to flatter the saving. What this means in practice Keep a price history so you can identify the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Lithuanian for your Lithuanian customers. The Lithuanian angle Because the Omnibus rules are transposed into national law, it is a Lithuanian authority — VVTAT — that supervises them locally, rather than an EU body reaching directly into your shop. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia's Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises. What the PTAC is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Latvian for your Latvian customers. Treat the PTAC as your point of reference for how the rule is supervised in Latvia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

How Does Estonia's TTJA Treat Sale Prices?

In short, the TTJA — Estonia's Consumer Protection and Technical Regulatory Authority — supervises consumer-protection rules, and that includes how sale prices are advertised under the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Estonian law, which the TTJA oversees. What the TTJA is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. The rule exists to stop a price being briefly inflated so a later discount looks bigger than it is. As the national authority, the TTJA supervises these consumer-protection obligations in Estonia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Estonian for your Estonian customers. Treat the TTJA as your point of reference for how the rule is supervised in Estonia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Estonia adds is the national implementing law, enforcement in Estonian, and the TTJA as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Does the 30-Day Price Rule Apply in Luxembourg?

Yes. The 30-day price rule applies in Luxembourg, because it comes from the EU Omnibus Directive, (EU) 2019/2161, which has applied across the Union since 28 May 2022 and is transposed into Luxembourg's national law. If you announce a price reduction to Luxembourg customers, the rule is in play. What the rule requires When you advertise that a product's price has been reduced, you must state the prior price — and that prior price is the lowest price you applied for the item in the 30 days before the reduction. The purpose is to prevent a price being nudged up for a short spell so a later "discount" looks more generous than it really is. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for any reduced item. Show that prior price alongside the sale price, in the languages your Luxembourg customers read. Remember Luxembourg is multilingual — French, German and Luxembourgish are all in everyday use. The rule is the same across the Union, since it flows from the Omnibus Directive; Luxembourg adds the national implementing law, supervision by the responsible ministry and consumer bodies such as the ULC, and its multilingual market. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Guide

Omnibus & Price-Reduction Rules in Estonia

By Compliance Editorial Team Updated July 5, 2026 3 min read

Omnibus Directive

If you sell to customers in Estonia, the EU Omnibus Directive governs how you may advertise a price reduction. The Directive — Directive (EU) 2019/2161 — has applied across the European Union since 28 May 2022. Because it is a Directive, each Member State transposes it into its own law, so in Estonia the rules live in national consumer-protection legislation. The substance is the same everywhere: a discount claim must be honest about the price it is measured against. This guide explains what that means for an ordinary shop selling into Estonia.

The 30-day lowest-prior-price rule

The heart of the Omnibus reforms is the rule on announced price reductions. When you say a product’s price has been cut, you must state the prior price — defined as the lowest price you applied for that item during the 30 days before the reduction. The aim is to stop a price being quietly raised for a short period so that a later “discount” looks bigger than it really is.

A “25% off” claim must be measured against the lowest price of the previous 30 days, not a briefly raised figure.
The reference price should be visible, so customers can see what the reduction is really based on.
The rule targets announced reductions, not ordinary price positioning such as an everyday low price.

More than just discounts

The Omnibus Directive also brought in transparency duties that reach many online shops.

Consumer reviews: if you show reviews, you must say whether and how you check they come from real buyers.
Search ranking: if you rank or sort products, you must disclose the main parameters behind the order, and flag paid placement.
Marketplace transparency: if you run a marketplace, you must tell buyers whether a seller is a trader or a private individual.

The Estonian layer

Since the Directive is transposed nationally, the version binding you in Estonia is the national implementing law, supervised by the Consumer Protection and Technical Regulatory Authority — known locally as the TTJA. In practice the core obligations mirror the EU text, so a shop that follows the 30-day rule and the transparency duties is on solid ground. What differs is the local flavour: enforcement is conducted in Estonian, and consumer-facing information — including how a prior price is presented — is expected to reach Estonian buyers in Estonian.

Our Estonia country hub covers more on selling into this market, and the complete Omnibus guide sets out the reforms in full.

What Estonian-facing shops can do now

Getting the price rule right does not need a legal department. A short, practical review usually covers it.

Keep a price history so you can show the lowest price of the previous 30 days for any item on sale.
Display the correct prior price beside each reduced price, in Estonian for your Estonian customers.
Check that your review, ranking and — where relevant — marketplace disclosures are in place.
Treat the TTJA as your point of reference for how the rules are supervised in Estonia.

National enforcement practice can develop over time, so revisit the detail as guidance from the Estonian authority settles. This guide is educational, not legal advice.

The 30-day lowest-prior-price rule

More than just discounts

The Estonian layer

What Estonian-facing shops can do now

Related reading

Are Estonian Microenterprises Exempt From the EAA?

How Do I Report Packaging in Estonia?

PPWR in Estonia: Packaging Rules for Online Sellers

Does the 30-Day Price Rule Apply in Cyprus?