Does the 30-Day Price Rule Apply in Cyprus?

Yes. The 30-day price rule applies in Cyprus, as it does across the European Union. It comes from the Omnibus Directive, Directive (EU) 2019/2161, whose rules have applied since 28 May 2022. Because it is a Directive, it is transposed into Cypriot law, and it is supervised locally rather than by an EU body reaching directly into your shop. What the rule requires Whenever you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price reflects what customers could genuinely have paid recently rather than a figure chosen to make the saving look larger. What this means in practice Keep a price history so you can find the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Greek for your Cypriot customers, even though English is widely used. Who supervises it in Cyprus Consumer-protection matters of this kind in Cyprus fall to the Consumer Protection Service, which sits within the Ministry of Energy, Commerce and Industry. It supervises unfair commercial practices, including misleading price reductions, in the Cypriot market. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does VVTAT Enforce the Omnibus Price Rule in Lithuania?

In short, yes. Consumer-protection enforcement of this kind in Lithuania is handled by the State Consumer Rights Protection Authority, known by its Lithuanian initials as VVTAT. It is the body that supervises unfair commercial practices in the Lithuanian market, and misleading price reductions fall within that remit. The rule itself comes from the Omnibus Directive, Directive (EU) 2019/2161, which applies across the EU and is transposed into Lithuanian law. What the rule requires When you announce a price reduction, you must also show the lowest price you charged for that product in the 30 days before the reduction. The discount is measured against that prior low, so a "was" price genuinely reflects what customers could recently have paid rather than a figure invented to flatter the saving. What this means in practice Keep a price history so you can identify the lowest price in the previous 30 days. Show that prior low as the reference whenever you advertise a reduction. Present the price information clearly in Lithuanian for your Lithuanian customers. The Lithuanian angle Because the Omnibus rules are transposed into national law, it is a Lithuanian authority — VVTAT — that supervises them locally, rather than an EU body reaching directly into your shop. Enforcement practice can develop over time, so treat the local detail as something to revisit. Our complete Omnibus guide covers the mechanics in more depth. This answer is educational, not legal advice.

Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia's Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises. What the PTAC is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Latvian for your Latvian customers. Treat the PTAC as your point of reference for how the rule is supervised in Latvia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

How Does Estonia's TTJA Treat Sale Prices?

In short, the TTJA — Estonia's Consumer Protection and Technical Regulatory Authority — supervises consumer-protection rules, and that includes how sale prices are advertised under the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Estonian law, which the TTJA oversees. What the TTJA is looking at The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. The rule exists to stop a price being briefly inflated so a later discount looks bigger than it is. As the national authority, the TTJA supervises these consumer-protection obligations in Estonia. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for anything on sale. Display the correct prior price beside each reduced price, in Estonian for your Estonian customers. Treat the TTJA as your point of reference for how the rule is supervised in Estonia. The rule itself is the same across the Union because it flows from the Omnibus Directive; what Estonia adds is the national implementing law, enforcement in Estonian, and the TTJA as supervisor. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Does the 30-Day Price Rule Apply in Luxembourg?

Yes. The 30-day price rule applies in Luxembourg, because it comes from the EU Omnibus Directive, (EU) 2019/2161, which has applied across the Union since 28 May 2022 and is transposed into Luxembourg's national law. If you announce a price reduction to Luxembourg customers, the rule is in play. What the rule requires When you advertise that a product's price has been reduced, you must state the prior price — and that prior price is the lowest price you applied for the item in the 30 days before the reduction. The purpose is to prevent a price being nudged up for a short spell so a later "discount" looks more generous than it really is. What this means for your shop Keep a price history so you can show the lowest price of the previous 30 days for any reduced item. Show that prior price alongside the sale price, in the languages your Luxembourg customers read. Remember Luxembourg is multilingual — French, German and Luxembourgish are all in everyday use. The rule is the same across the Union, since it flows from the Omnibus Directive; Luxembourg adds the national implementing law, supervision by the responsible ministry and consumer bodies such as the ULC, and its multilingual market. For the wider picture, see our complete Omnibus guide. This answer is educational, not legal advice.

Guide

Omnibus & Price-Reduction Rules in the Czech Republic

By Compliance Editorial Team Updated July 5, 2026 3 min read

Omnibus Directive

If your online store advertises price reductions to consumers in the Czech Republic, the EU Omnibus Directive sets the rules. This is Directive (EU) 2019/2161, which has applied across the Union since 28 May 2022. It tightens how discounts are shown, adds transparency duties around reviews and rankings, and has been transposed into Czech law and enforced nationally. This guide explains what the directive asks of sellers and how it reaches the Czech market.

An EU rule, applied under Czech law

The Omnibus Directive harmonises consumer-protection rules across the EU, but each member state transposes it into national law. The Czech Republic has folded the Omnibus changes into its consumer-protection framework. The substance is the same EU rule; what is national is the statute, the enforcement context and the Czech language consumers expect. For the underlying rules, see our Omnibus law page and the complete Omnibus guide.

The 30-day lowest-prior-price rule

The headline change is how a price reduction must be presented. When you announce a discount, the reference or “before” price must be the lowest price you applied to that product during the 30 days before the reduction. The aim is to stop inflated reference prices that make a discount look larger than it really is. A percentage off or a struck-through price should be measured against this genuine prior low.

Reviews, rankings and marketplace transparency

The Omnibus rules reach beyond pricing. Consider these recurring themes for a Czech store:

Consumer reviews: explain whether and how you check that reviews come from real purchasers.
Ranking transparency: disclose the main parameters behind how you rank search results.
Paid placement: make clear where advertising or payment influences a product’s position.

How the Czech market experiences the rule

For Czech consumers, the practical effect is that a discount claim should be honest against the item’s recent price history. The Czech Republic has a highly price-comparison-aware online market, where shoppers routinely check offers across sellers. That makes a defensible reference price especially important, because a claim that does not hold up is easy for consumers to spot.

Language and communication

Price information and reduction claims should reach Czech consumers in Czech, so the reference price, the reduction and any conditions are genuinely clear. Plain, accurate wording reduces the risk of a claim being read as misleading and supports customer trust.

Enforcement by ČOI

In the Czech Republic, consumer-protection enforcement in this area is led by ČOI, the Czech Trade Inspection Authority. ČOI supervises how businesses present offers to consumers, including price-reduction announcements, and can act where practices are found to mislead. Sellers should treat ČOI as the relevant national reference point for how the Omnibus pricing rules are applied in the Czech Republic.

A practical checklist for Czech sales

Base every “before” price on the lowest price applied in the prior 30 days.
Keep a price-history record so a reduction claim can be justified.
Be transparent about reviews, rankings and any paid placement.
Communicate price and reduction information clearly, in Czech.

For more on the market you are selling into, see our Czech Republic country page. Because national specifics can change, treat the details here as a qualitative starting point and confirm the current position with ČOI when it matters.

This article is educational, not legal advice.