GPSR in Sweden: What PrestaShop Sellers Must Do

Selling consumer products into Sweden through your PrestaShop store means complying with the General Product Safety Regulation (EU) 2023/988 (GPSR), which has applied across the EU since 13 December 2024. The obligations are EU-wide, but Sweden has its own enforcement bodies and its own language expectations. This guide walks through what a Swedish-facing online seller should have in place.

One regulation, national enforcement

The GPSR is a directly applicable EU regulation, so the substance of the rules is identical in Sweden and elsewhere. What differs is the enforcement machinery and the language consumers expect. For the underlying rules, our GPSR law page and complete GPSR guide give the full picture; this page focuses on the Swedish specifics.

Who enforces product safety in Sweden

Sweden’s consumer-protection authority, Konsumentverket (the Swedish Consumer Agency), plays a central role in general product safety and market surveillance. Beyond it, Sweden distributes responsibility across several sector-specific safety agencies depending on the product category — for example bodies dealing with electrical safety, chemicals or work equipment. As a seller, you may deal with Konsumentverket for general consumer goods, but should be aware that specialised products can fall under a dedicated regulator.

Language: expect Swedish

The GPSR requires safety information to be understandable to consumers in the country where the product is sold. For Sweden that points to Swedish. Warnings, safety notices and instructions that matter for safe use should be available in Swedish for your Swedish customers, on the product or packaging and, where it is safety-relevant, in the listing itself.

The EU responsible person requirement

A product may only be placed on the EU market if there is an economic operator established in the EU responsible for it. For non-EU sellers — including UK-based stores — this means each product needs an EU-established manufacturer, importer, authorised representative or fulfilment service provider willing to take on the responsible-person role and handle safety matters.

Practically, review your catalogue and make sure every line shipping to Sweden has such an operator identified, with contact details you can display.

Article 19: what your listings must show

Article 19 sets out the information that must accompany a product offered online. Your Swedish PrestaShop listings should clearly present:

• Manufacturer name (or trade name/mark) with postal and electronic contact details.
• The EU responsible person’s details where the manufacturer is outside the EU.
• Product-identification information such as type, batch or serial number, or a picture.
• Any warnings and safety information, in Swedish where safe use depends on it.

Safety Gate and recall readiness

Dangerous non-food products can be flagged through the EU Safety Gate rapid-alert system. If a product you sell is subject to an alert or recall, you are expected to stop selling it, inform affected customers and cooperate with the Swedish authorities. A documented internal process for this will make compliance far smoother.

A checklist for Swedish sales

• Identify an EU responsible person for every product.
• Display manufacturer and responsible-person contacts on listings.
• Provide safety warnings and instructions in Swedish.
• Check whether your product falls under a sector-specific Swedish regulator.
• Keep documentation ready and set up a recall response process.

Because enforcement structures and language practice can change, treat the national specifics above as a qualitative guide and confirm the current position with Konsumentverket or the relevant sector agency before relying on it.

This article is educational, not legal advice.