GPSR in Portugal: What PrestaShop Sellers Must Do
GPSRIf your PrestaShop store ships consumer goods to customers in Portugal, the General Product Safety Regulation (EU) 2023/988 (GPSR) applies to you. It has applied across the European Union since 13 December 2024, and Portugal enforces it through its own national market-surveillance framework and language expectations. This guide explains what that means in practice for an online seller.
GPSR is EU-wide, but enforcement is national
The GPSR is a single regulation that applies directly in every member state, so the core obligations are the same whether you sell into Lisbon, Porto or anywhere else. What changes from country to country is who enforces the rules, which language consumers expect, and how the authorities run their market-surveillance activity. For a fuller overview of the regulation itself, see our GPSR law page and the complete GPSR guide.
Who enforces product safety in Portugal
Product-safety and market-surveillance duties in Portugal are handled principally by ASAE (Autoridade de Segurança Alimentar e Económica) alongside the DGC (Direção-Geral do Consumidor), which oversees consumer-protection policy. These bodies can investigate unsafe products, request documentation, order corrective measures and, where necessary, remove dangerous goods from the market. As an online seller you should be prepared to respond to information requests from them.
Language: Portuguese matters
The GPSR expects safety-relevant information — warnings, instructions and safety notices — to reach consumers in a language they can easily understand. In Portugal that generally means Portuguese. If your product carries warnings or usage instructions that affect safe use, plan to provide them in Portuguese for Portuguese customers, both on the packaging or product and, where relevant, in your listing.
Do you need an EU responsible person?
One of the biggest changes GPSR brings for many stores is the requirement for an economic operator established in the EU to act as the “responsible person” for a product. If you are a non-EU seller — for example, based in the UK after Brexit — you cannot place a product on the EU market unless there is such a responsible person for it, whether that is a manufacturer, importer, authorised representative or a fulfilment service provider that accepts the role.
For a store shipping into Portugal, this means checking each product line: is there an EU-based operator whose name and contact details can be shown, and who will handle safety correspondence? If not, that gap needs closing before you continue selling.
Article 19: information duties for online listings
Article 19 of the GPSR sets out what must appear when a product is offered online. Your PrestaShop product pages for Portuguese customers should make the following clearly available:
- The name, registered trade name or trade mark of the manufacturer, plus a postal and electronic address to reach them.
- Where the manufacturer is outside the EU, the details of the responsible person established in the EU.
- Information identifying the product, such as type, batch or serial number, or a picture where that helps.
- Any warnings or safety information that must accompany the product, presented in Portuguese where it affects safe use.
Safety Gate and recalls
The EU operates the Safety Gate rapid-alert system for dangerous non-food products. If one of your products becomes the subject of an alert or a recall, you are expected to act — stopping sales, notifying affected customers and cooperating with the authorities. Building a simple process now for handling such an event will save considerable stress later.
A practical checklist for Portuguese sales
- Confirm every product has an identified EU responsible person.
- Show manufacturer and responsible-person contact details on your listings.
- Provide safety warnings and instructions in Portuguese.
- Keep technical documentation ready in case ASAE or the DGC asks.
- Have a recall and Safety Gate response process in place.
For more on the market you are selling into, see our Portugal country page. Because national specifics evolve, treat the details here as a qualitative starting point and confirm the current position with the relevant Portuguese authority.
This article is educational, not legal advice.