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Guide

GPSR in the Netherlands: What PrestaShop Sellers Must Do

GPSR

The General Product Safety Regulation (EU) 2023/988, known as the GPSR, has applied across the European Union since 13 December 2024. It replaced the older General Product Safety Directive and set a single baseline for the safety of consumer products sold in the EU, including goods sold online. If your PrestaShop store ships to customers in the Netherlands, the GPSR applies to you regardless of where your business is established.

This guide explains, in practical terms, what Dutch-market obligations mean for a PrestaShop merchant. It is a starting point rather than a definitive statement of the law, so treat the national specifics as prompts to check with the relevant authority rather than as guarantees.

Why the GPSR matters for Dutch sales

The GPSR is a regulation, which means it applies directly and uniformly in every EU member state, the Netherlands included. There is no separate Dutch version to comply with; instead, the Netherlands enforces the same EU rules through its national market-surveillance system. For a fuller overview of the regulation itself, see our https://prestashopcompliance.com/eu-laws/gpsr/ page and the https://prestashopcompliance.com/guides/complete-gpsr-guide/.

The core idea is straightforward: consumer products placed on the EU market must be safe, and the businesses in the supply chain must be identifiable and contactable. For online sellers, the regulation puts particular weight on the information shown at the point of sale, which is directly relevant to how you configure your PrestaShop product pages.

Who enforces the GPSR in the Netherlands

Two bodies are commonly relevant to Dutch e-commerce. The Nederlandse Voedsel- en Warenautoriteit (NVWA) is the main market-surveillance authority for the safety of many consumer goods. The Autoriteit Consument en Markt (ACM) oversees consumer protection and fair trading more broadly, which can overlap with how products and offers are presented to shoppers.

In practice, the NVWA can inspect products, request documentation, and order corrective measures such as withdrawals or recalls where a product is found to be unsafe. Because responsibilities can shift and specific product categories may fall under other bodies, you should confirm which authority applies to your goods directly with the NVWA before relying on any assumption.

The EU responsible person requirement

One of the most significant GPSR rules for smaller merchants concerns the “responsible person” established in the EU. If a product does not have a manufacturer, importer, or authorised representative based in the EU, it generally cannot be placed on the market. This matters most for sellers based outside the EU.

If you are a non-EU seller shipping into the Netherlands, you will typically need an EU responsible person whose name and contact details can be provided to customers and authorities. This might be an EU-established importer or an authorised representative you appoint. The responsible person carries defined tasks, such as verifying that required documentation exists and cooperating with authorities on safety matters.

What must appear on your product listings

Article 19 of the GPSR sets out information that online listings must make available before a consumer buys. For a PrestaShop store selling into the Netherlands, that generally means each product page should clearly show the following.

  • The name, registered trade name or trade mark, and contact details of the manufacturer.
  • Where the manufacturer is outside the EU, the name and contact details of the EU responsible person.
  • Information allowing the product to be identified, such as a type, batch, or serial number, and a picture where relevant.
  • Any safety warnings or instructions the consumer needs, presented clearly.

In PrestaShop, you can surface much of this using product descriptions, custom feature fields, and attachments for manuals or declarations. The practical goal is that a Dutch shopper can see the manufacturer, the responsible person, the product identifiers, and the warnings without having to contact you first.

Language: presenting safety information in Dutch

Safety warnings and instructions are only useful if the consumer can understand them. In the Netherlands, that points strongly towards providing safety-relevant information in Dutch. Presenting warnings and essential instructions in the language of the consumer helps demonstrate that the information is genuinely accessible.

Because exact language expectations can vary by product type and can be interpreted strictly by authorities, treat Dutch-language safety information as the safe default and confirm the specifics for your category with the NVWA.

A practical checklist for PrestaShop merchants

  • Confirm whether you need an EU responsible person and, if so, appoint one and record their details.
  • Add manufacturer and responsible-person contact details to every relevant product page.
  • Include product identifiers and clear safety warnings, in Dutch for Dutch customers.
  • Keep supporting documentation ready in case the NVWA requests it.
  • Review your listings periodically as products and suppliers change.

For country-level context and links to related material, see our https://prestashopcompliance.com/countries/netherlands/ hub. Taken together, these steps help align your PrestaShop store with the GPSR baseline that applies across the Dutch market.

This article is for educational purposes and is not legal advice. Confirm your obligations with the NVWA or a qualified adviser before acting.