GPSR in Luxembourg: What PrestaShop Sellers Must Do

If you run a PrestaShop store and sell to consumers in Luxembourg, the EU General Product Safety Regulation — Regulation (EU) 2023/988, or GPSR — applies to you. The GPSR has applied across the European Union since 13 December 2024. As an EU Regulation it takes effect directly in Luxembourg without national transposition, so the substantive rules are the same as in every other Member State. This guide explains those rules and how they land in the Luxembourg market, which is small but notably multilingual.

What the GPSR Requires

At its heart the GPSR requires that consumer products placed on the EU market be safe. It modernises the earlier product-safety regime to account for online sales, goods imported from outside the Union, and evolving product risks. Because the rules are common across the EU, satisfying them for the Luxembourg market broadly aligns you with the requirements everywhere else you sell.

One pillar of the Regulation is the need for a responsible economic operator established in the EU. When the goods you sell are manufactured outside the Union, an EU-based responsible person — a manufacturer, importer, authorised representative or fulfilment service provider — must be identifiable and their details must accompany the product. If no such operator exists, the product should not be placed on the market.

Online Listing Information (Article 19)

Article 19 is the provision PrestaShop sellers meet most directly. It requires that when a product is offered online, the listing carries the safety information a consumer needs before buying. For your store, that means product pages designed to display this information reliably on every item.

• The name, registered trade name or trade mark of the manufacturer, along with a postal and electronic address.
• Where the manufacturer sits outside the EU, the details of the responsible person established in the Union.
• Information identifying the product, such as an image, the type and any batch or serial number.
• Any warnings or safety information that must accompany the product by law.

Enforcement in Luxembourg

The GPSR is enforced by national market-surveillance authorities. In Luxembourg, consumer protection sits with the responsible government ministry, working alongside the Union Luxembourgeoise des Consommateurs (ULC), the country’s consumer association. Market surveillance for product safety is handled at national level, and these are the bodies most relevant to goods sold into the Luxembourg market. Exact procedures and priorities are for the authorities to set, so treat this as a qualitative overview rather than a fixed checklist.

As elsewhere in the Union, unsafe products can be shared between authorities through the EU Safety Gate rapid alert system, so a concern raised in one Member State can become relevant in Luxembourg too.

Language: French, German and Luxembourgish

The GPSR expects safety information, warnings and instructions to reach consumers in a language they can easily understand. Luxembourg is distinctive here: it has three official languages — French, German and Luxembourgish — and French and German are both widely used for consumer-facing information. For a PrestaShop store selling into Luxembourg, it is prudent to provide warnings, instructions and safety notices in French and German rather than assuming a single national language will suffice.

Practical Steps for PrestaShop Sellers

• Confirm every product has an identified EU responsible person, especially for goods made outside the EU.
• Audit your product templates so Article 19 information appears consistently across all listings.
• Provide safety warnings and instructions in French and German for the Luxembourg market.
• Keep traceability records so you can respond quickly if a safety concern is raised.
• Prepare a process for handling contact from the national authorities or reacting to Safety Gate alerts.

For the EU-wide picture, see our overview of the GPSR and our complete GPSR guide. National specifics remain qualitative, so revisit the enforcement detail as it settles.

This article is educational, not legal advice.