GPSR in Lithuania: What PrestaShop Sellers Must Do

If you run a PrestaShop store selling to customers in Lithuania, the General Product Safety Regulation is now part of your day-to-day compliance. The GPSR is Regulation (EU) 2023/988, and it has applied since 13 December 2024. Because it is a Regulation, it applies directly across the whole European Union, Lithuania included, without needing to be copied into Lithuanian law. What Lithuania adds is the local layer: the national authority that carries out market surveillance, and the Lithuanian language in which your customers expect safety information. This guide explains the parts of the GPSR that matter most to an ordinary online shop selling into Lithuania.

The GPSR replaced the older General Product Safety Directive and widened the rules to fit modern online selling. It covers consumer products that are not already governed by more specific safety laws, and it applies whether you sell from within Lithuania or ship in from elsewhere.

You need an EU responsible person

One of the most important changes in the GPSR is that a product cannot be placed on the EU market unless there is an economic operator inside the Union responsible for its safety. This is often called the “responsible person”. If your business is established in the EU, you may already fill this role yourself. If you sell into Lithuania from outside the EU, you must appoint someone inside the Union — a manufacturer, importer, authorised representative or fulfilment service provider — to act as the responsible person.

That person’s details have to be identifiable, and their tasks include checking that technical documentation exists, cooperating with the authorities, and taking action if a product turns out to be unsafe. For a PrestaShop seller based outside the EU, sorting out who this is should be an early priority.

Article 19: what your product listings must show

The part of the GPSR most likely to touch your storefront directly is Article 19, which sets out the information an online listing must carry before a product is offered for sale. In plain terms, a shopper should be able to see who stands behind a product and how to identify it, without having to buy it first.

• The name, registered trade name or trade mark of the manufacturer, plus a postal and electronic address to reach them.
• Where the manufacturer is outside the EU, the details of the responsible person established in the Union.
• Information allowing the product to be identified, such as a picture, the type, and any batch or serial number.
• Any warning or safety information that must accompany the product, in a language customers in Lithuania can easily understand.

For a PrestaShop store this usually means reviewing your product template so these fields have a settled home on the page, rather than being scattered or left out.

Safety, recalls and the Safety Gate

The GPSR also sets expectations for what happens when something goes wrong. If you learn that a product you have sold is dangerous, you must take corrective action and inform the relevant authorities. Unsafe consumer products across the Union are shared through the EU Safety Gate rapid alert system, which lets authorities and businesses track products that have been flagged. Keeping records that let you trace who supplied a product and, where relevant, who you sold it to, is part of being able to respond quickly.

The Lithuanian layer

Because the substance comes from an EU Regulation, the safety rules themselves are the same in Lithuania as everywhere else in the Union. There is no separate Lithuanian product-safety code to satisfy on top. What Lithuania supplies is enforcement and language. Market surveillance is carried out by national authorities, and for general consumer product safety this work in Lithuania falls to the State Consumer Rights Protection Authority, known by its Lithuanian abbreviation VVTAT. This body supervises the market, handles consumer protection matters and can act where products are found to be unsafe.

The language point is straightforward. Lithuanian consumers expect safety and warning information in Lithuanian, so any wording that a customer must understand to use a product safely should be available in Lithuanian for the Lithuanian market. Our Lithuania country hub covers more on selling into this market.

What Lithuanian-facing sellers can do now

You do not need a compliance department to handle the GPSR. A short, practical review will usually cover the essentials.

• Confirm there is an EU responsible person for every product, and appoint one if you sell from outside the Union.
• Update your PrestaShop product pages so the Article 19 details appear consistently on every listing.
• Provide safety and warning information in Lithuanian for your Lithuanian customers.
• Keep traceability records so you can respond if a product is flagged, including through the Safety Gate.

For the wider picture across the whole Regulation, see our complete GPSR guide. National enforcement practice continues to develop, so revisit the detail as it settles.

This guide is educational, not legal advice.