Skip to content
Guide

GPSR in Hungary: What PrestaShop Sellers Must Do

By Compliance Editorial Team Updated July 5, 2026 3 min read

GPSR

If you run a PrestaShop store and sell to consumers in Hungary, the EU General Product Safety Regulation — Regulation (EU) 2023/988, or GPSR — applies to you. The GPSR has applied across the European Union since 13 December 2024. As an EU Regulation it takes effect directly in Hungary without national transposition, so the core rules match those in every other Member State. This guide explains them and how they apply in the Hungarian market.

What the GPSR Requires

The GPSR sets a general safety obligation: consumer products placed on the EU market must be safe. It modernises product-safety law for online marketplaces and imports and applies uniformly across the Union, so preparing your store for Hungary broadly prepares it for the whole EU.

One central requirement is a responsible economic operator established in the EU. For goods manufactured outside the Union, an EU-based responsible person — such as a manufacturer, importer, authorised representative or fulfilment service provider — must be identified before the product is placed on the market.

Online Listing Information (Article 19)

Article 19 is the provision that most affects PrestaShop sellers. Product listings must carry specific safety information before a consumer buys, so your product pages need to surface it reliably.

  • The manufacturer’s name, registered trade name or trade mark, with a postal and electronic contact address.
  • The EU responsible person’s details where the manufacturer is established outside the Union.
  • Product-identifying information, such as an image, the type and any batch or serial number.
  • Any warnings and safety information that must accompany the product.

Enforcement in Hungary

The GPSR is enforced by national market-surveillance authorities. In Hungary, consumer protection (fogyasztóvédelem) is handled through the government-office structure, with consumer-protection functions carried out by the relevant government offices. These are the bodies associated with product-safety oversight for goods sold into the Hungarian market. The exact procedures and priorities are for the authorities to determine, so this description is qualitative.

Unsafe products can be shared between EU authorities through the Safety Gate rapid alert system, so a concern raised elsewhere in the Union may quickly reach Hungarian regulators.

Language: Hungarian

The GPSR expects safety information, warnings and instructions to be understandable to the consumer. For the Hungarian market that points to Hungarian. If your PrestaShop store runs mainly in another language, plan for Hungarian-language warnings, instructions and safety notices on products sold to Hungarian buyers.

Practical Steps for PrestaShop Sellers

  • Verify that every product has an identified EU responsible person, particularly for non-EU manufactured goods.
  • Adjust your PrestaShop templates so Article 19 information appears on every listing.
  • Provide safety warnings and instructions in Hungarian for products destined for Hungary.
  • Maintain traceability records so you can respond quickly to any safety concern.
  • Prepare a process for engaging with Hungarian consumer-protection authorities and reacting to Safety Gate alerts.

For the EU-wide picture, see our overview of the GPSR and our complete GPSR guide. For a country hub, visit our Hungary page.

This article is educational, not legal advice.

Related reading