GPSR in Croatia: What PrestaShop Sellers Must Do
GPSRIf your PrestaShop store sells to customers in Croatia, the General Product Safety Regulation (GPSR) applies to you. The GPSR is Regulation (EU) 2023/988, and it has applied across the European Union since 13 December 2024. Because it is a Regulation rather than a Directive, the same rules apply directly in Croatia without needing separate national transposition. What differs from one country to the next is enforcement: in Croatia, the authorities apply the rules in Croatian and supervise the local market. This guide explains what the GPSR asks of an online seller and what a Croatia-facing shop can do to comply.
The GPSR is the EU’s baseline safety net for consumer products that are not covered by more specific safety laws. Its central principle is simple: only safe products should be placed on the market. For a fuller walk-through of the rules, see our complete GPSR guide.
You need an EU responsible person
One of the most important requirements for online sellers is that every product must have an economic operator established in the European Union who is responsible for its safety. If you are based in the EU, you may already fill this role yourself. If your business is outside the EU, you cannot place a product on the market unless there is an EU-based responsible person — such as a manufacturer, importer, authorised representative or fulfilment service provider — whose details accompany the product.
For a shop selling into Croatia, this means checking that each listing is backed by a responsible person somewhere in the EU. The person does not have to be in Croatia specifically; anywhere in the Union satisfies the rule.
Information you must show on listings
Article 19 of the GPSR sets out what must appear on an online product listing before a customer buys. In practice, your PrestaShop product pages should include:
- the name, registered trade name or trade mark of the manufacturer, and a postal and electronic address to contact them;
- where the manufacturer is outside the EU, the name and contact details of the EU responsible person;
- information identifying the product, such as a type, batch or serial number or a picture of it;
- any warnings or safety information the product requires, in Croatian for Croatian customers.
Language matters
Safety information, warnings and instructions must reach the consumer in a language they can easily understand. For customers in Croatia, that means Croatian. Even where the rest of your listing is in another language, the safety-critical content should be available in Croatian so that a buyer there can use the product safely.
Enforcement in Croatia
Market surveillance is organised nationally. In Croatia, product safety is overseen by the State Inspectorate (Državni inspektorat), which can investigate unsafe products, request information and order corrective measures. Unsafe products found anywhere in the EU may be flagged through the EU-wide Safety Gate rapid alert system, which national authorities feed into and monitor. Our Croatia country hub has more on selling into this market.
What Croatia-facing sellers can do now
- Confirm every product has an EU-established responsible person and record their details.
- Update your PrestaShop listings to show the Article 19 information before purchase.
- Provide warnings and safety instructions in Croatian for Croatian customers.
- Keep technical and traceability documentation so you can respond to the State Inspectorate.
Product safety is best treated as an ongoing discipline rather than a one-off task, since your catalogue and suppliers change over time.
This guide is educational, not legal advice.