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Guide

GPSR in Bulgaria: What PrestaShop Sellers Must Do

By Compliance Editorial Team Updated July 5, 2026 4 min read

GPSR

If you run a PrestaShop store and ship to consumers in Bulgaria, the EU General Product Safety Regulation — Regulation (EU) 2023/988, better known as the GPSR — applies to you. The GPSR has applied across the European Union since 13 December 2024, and because it is a Regulation rather than a Directive it takes effect directly in every Member State, including Bulgaria, without needing national transposition. This guide explains what the GPSR requires and how it plays out in the Bulgarian market.

What the GPSR Requires

The GPSR sets a general safety obligation: consumer products placed on the EU market must be safe. It updates the older product-safety framework to reflect online selling, imports from outside the EU, and new product risks. The core rules are the same in Bulgaria as everywhere else in the Union, so meeting them for one Member State broadly means meeting them for all.

A central feature is the requirement for a responsible economic operator established in the EU. Where you sell products manufactured outside the EU, there must be an EU-based responsible person — for example a manufacturer, importer, authorised representative or fulfilment service provider — whose details accompany the product. Without one, the product should not be placed on the market. For a distance seller shipping into Bulgaria from outside the Union, this is often the first point to get right.

Online Listing Information (Article 19)

Article 19 of the GPSR is the part PrestaShop sellers feel most directly. When you offer a product online, the listing itself must carry certain safety information so a consumer can make an informed decision before buying. In practice this means your product pages need to be built to display it consistently.

  • The name, registered trade name or trade mark of the manufacturer, plus a postal and electronic address to reach them.
  • Where the manufacturer is outside the EU, the details of the responsible person established in the Union.
  • Information identifying the product, such as a picture, the type and any batch or serial number.
  • Any warnings or safety information that must, by law, accompany the product.

Enforcement in Bulgaria: the CPC

The GPSR is enforced through national market-surveillance authorities, and in Bulgaria that role sits with the CPC — the Commission for Consumer Protection (Комисия за защита на потребителите, КЗП). The CPC is the consumer-protection body Bulgarian shoppers already know, and it is the authority most likely to review product-safety matters for goods sold into the Bulgarian market. Precise procedures and priorities are a matter for the authority, so treat this as a qualitative picture rather than a fixed checklist.

Unsafe products flagged anywhere in the EU can be circulated to authorities through the EU Safety Gate rapid alert system, so an issue identified in one Member State can quickly become relevant in Bulgaria too.

Language: Bulgarian

The GPSR expects safety information, warnings and instructions to reach consumers in a language they can easily understand. For the Bulgarian market that means Bulgarian. If your PrestaShop store is set up primarily in another language, plan for Bulgarian-language warnings, instructions and safety notices on products destined for Bulgarian buyers, rather than relying on translation after the fact.

Practical Steps for PrestaShop Sellers

  • Confirm each product has an identified EU responsible person, especially for goods manufactured outside the EU.
  • Audit your product templates so Article 19 information appears consistently on every listing.
  • Provide safety warnings and instructions in Bulgarian for products sold to Bulgarian consumers.
  • Keep records that let you trace products and respond quickly if a safety concern arises.
  • Establish a process for handling any contact from the CPC or reacting to Safety Gate alerts.

For the EU-wide picture, see our overview of the GPSR and our complete GPSR guide. For a country hub, visit our Bulgaria page.

This article is educational, not legal advice.

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