GPSR in Austria: What PrestaShop Sellers Must Do
GPSRThe General Product Safety Regulation (EU) 2023/988, or GPSR, has applied throughout the European Union since 13 December 2024. It sets a common safety baseline for consumer products and applies to online sellers placing goods on the EU market. If your PrestaShop store sells to customers in Austria, the GPSR applies to you, regardless of where your business is established.
This guide outlines what selling into Austria means in practice for a PrestaShop merchant. The national specifics below are qualitative prompts, so confirm the details with the relevant Austrian authority rather than treating this page as definitive.
One EU regulation, applied in Austria
As a regulation, the GPSR applies directly in every member state, so Austria enforces the same EU rules through its national market-surveillance framework. There is no separate Austrian product-safety code to satisfy on top of the GPSR. For background, see our https://prestashopcompliance.com/eu-laws/gpsr/ page and the https://prestashopcompliance.com/guides/complete-gpsr-guide/.
The regulation’s aim is that consumer products are safe and that the operators behind them can be identified and contacted. For online sales, it puts weight on the information presented before purchase, which is what you configure on your PrestaShop product pages.
Who enforces the GPSR in Austria
Austria enforces product-safety rules through its market-surveillance bodies. Consumer interests are also represented by organisations such as the Verein für Konsumenteninformation (VKI), the Association for Consumer Information, which is prominent in consumer-protection matters, although market surveillance itself sits with the designated public authorities.
Because responsibilities can be split across bodies and can depend on the product type, confirm which Austrian market-surveillance authority is responsible for your specific goods before relying on any assumption. The designated authorities can inspect products, request documentation, and require corrective measures where a product is unsafe.
The EU responsible person requirement
Under the GPSR, a product generally cannot be placed on the EU market unless a responsible economic operator is established in the EU, such as a manufacturer, importer, or authorised representative. This is a first-order question for sellers based outside the EU.
If you are a non-EU seller shipping into Austria, you will typically need an EU responsible person whose name and contact details can be provided to customers and to the authorities. The responsible person carries defined duties, including confirming that required documentation exists and cooperating with authorities on safety matters.
What your product listings must show
Article 19 of the GPSR requires online listings to make specific information available before purchase. For a PrestaShop store selling into Austria, each product page should generally display the following.
- The manufacturer’s name, registered trade name or trade mark, and contact details.
- Where the manufacturer is outside the EU, the EU responsible person’s name and contact details.
- Information identifying the product, such as a type, batch, or serial number, and an image where relevant.
- Clear safety warnings and any instructions the consumer needs.
PrestaShop lets you present this through descriptions, feature fields, and attachments for manuals or declarations. The goal is that an Austrian shopper can identify the manufacturer and responsible person, read the identifiers, and see the warnings before ordering.
Language: presenting safety information in German
Safety information is only effective if the consumer can understand it. In Austria, whose language is German, that points strongly towards providing safety warnings and essential instructions in German. Presenting safety-relevant content in German helps demonstrate that the information is genuinely accessible to Austrian customers.
Because exact expectations can depend on the product category and can be interpreted strictly, treat German-language safety information as the safe default and confirm the specifics for your goods with the relevant Austrian authority.
A practical checklist for PrestaShop merchants
- Confirm whether you need an EU responsible person and appoint one if so.
- Show manufacturer and responsible-person details on every relevant product page.
- Provide product identifiers and clear safety warnings in German for Austrian customers.
- Keep supporting documentation ready for the authorities on request.
- Review listings regularly as your products and suppliers change.
For country-level context and related material, see our https://prestashopcompliance.com/countries/austria/ hub. These steps help align your PrestaShop store with the GPSR baseline as applied in the Austrian market.
This article is for educational purposes and is not legal advice. Confirm your obligations with the relevant Austrian market-surveillance authority or a qualified adviser before acting.