Which Authority Oversees the AI Act in Greece?

The honest answer is that it is still being settled. Under the EU AI Act, Regulation (EU) 2024/1689, each Member State must designate its own national competent authorities and market-surveillance authorities to supervise and enforce the Act. In Greece, as in a number of other countries, those bodies are still being designated during 2025 and 2026. Why there is no single fixed name yet The AI Act is directly applicable across the Union, but it leaves enforcement to national authorities. Each country decides which existing regulator, or new body, takes on the role, and it notifies that choice at national level. Because this designation work is ongoing, the precise Greek authority may be confirmed or adjusted as the framework beds in. What this means for your shop Your duties do not wait for the authority to be named — the transparency rules apply directly from the Regulation. You should still disclose AI chatbots and label AI-generated content, in Greek for the Greek market. Keep an eye on which national authority Greece designates, so you know who to look to for supervision and guidance. For the broader phased picture, see our complete AI Act guide. Since the national authorities are still being designated, treat the enforcement detail as developing. This answer is educational, not legal advice.

Must Romanian Shops Disclose AI Chatbots?

In short, yes. If you run an AI chatbot on a shop selling into Romania, you should tell customers they are dealing with a machine rather than a person, unless that is already obvious from the context. The duty comes from the EU AI Act, Regulation (EU) 2024/1689, which applies directly in Romania as an EU rule. Where the duty comes from Article 50 of the AI Act sets out transparency obligations. One of them is that people interacting with an AI system should know they are doing so. For a shop, that means a chatbot or virtual assistant should make clear it is automated. Most shops are "deployers" of AI — they use it rather than build it — and this disclosure is a deployer-level, practical step, not a heavy technical burden. What "disclose" looks like in practice A short line near the chat window saying customers are speaking to an automated assistant. Wording that is clear and easy to see, not buried in the small print. The disclosure available in Romanian for your Romanian customers. The Romanian angle The rule is the same in Romania as across the Union, because it comes from an EU Regulation. Romania adds the local layer: national authorities to supervise the Act — still being designated during 2025 and 2026 — and the expectation that consumer information reaches Romanian buyers in Romanian. This answer is educational, not legal advice.

Which Swedish Authority Oversees the AI Act?

The EU AI Act (Regulation (EU) 2024/1689) is enforced by national authorities that each Member State designates. In Sweden these bodies are still being designated, so at the time of writing there is no single, settled answer to exactly which authority you would deal with. This is normal during the Act's phased roll-out and does not change your obligations as a shop. How oversight is structured The Act is uniform across the EU, but enforcement is left to the Member States. Each country designates national competent authorities and a market-surveillance authority. In Sweden this designation process is under way, and existing supervisors are expected to take on roles once the arrangements are confirmed. Because it is not yet finalised, the precise allocation may still change. What this means for a shop You do not need to wait for a named authority to start complying — Article 50 transparency already applies.Disclose AI chatbots and label AI-generated media now, in Swedish.Keep a short internal record of how you comply, so you can respond easily once the supervisor is confirmed. In short, the "which authority" question is still being answered, but the duty to be transparent about your AI is fixed and applies today. This article is educational, not legal advice.

Do Polish Shops Label AI-Generated Images?

Yes. If your Polish webshop uses images that were generated or meaningfully altered by artificial intelligence, the EU AI Act (Regulation (EU) 2024/1689) expects you to label them. The relevant rule is the transparency obligation in Article 50, which applies directly in Poland because the AI Act is an EU regulation. What the rule covers Article 50 asks that AI-generated or manipulated image, audio and video content is marked as artificial, so people are not misled into thinking synthetic media is a genuine photograph. For a shop, this typically reaches product visuals, lifestyle imagery and marketing graphics that an AI tool has created. Realistic AI depictions of real people or places — deep fakes — must also be disclosed as artificial. How to comply in practice Add a visible note where AI-generated images appear, in Polish so customers understand it.Be especially careful with images that could be mistaken for real photographs of the actual product.Keep a record of which visuals are AI-generated and how they are labelled. A short, honest label is enough. The goal is that a customer can tell at a glance that the image was made or altered by AI. Who enforces it? Enforcement rests with national authorities that Poland designates. That designation is still being finalised, so the practical advice is to label AI-generated images now rather than wait for a named regulator. This article is educational, not legal advice.

Who Supervises the AI Act in Belgium?

The EU AI Act (Regulation (EU) 2024/1689) is enforced by national authorities that each Member State designates. In Belgium these bodies are still being set up, so at the time of writing there is no single, settled answer to exactly which office you would deal with. This is normal across the EU during the Act's roll-out and does not change your underlying obligations. How supervision is organised The Act itself is uniform EU-wide, but it leaves enforcement to the Member States. Each country designates national competent authorities and market-surveillance authorities. In Belgium's federal system this involves coordination between federal and, potentially, regional bodies, and existing supervisors are expected to take on parts of the role. Because the designations are still being finalised, the precise allocation of responsibilities may shift. What this means for a shop You do not need to wait for a named authority before complying — the transparency duties in Article 50 already apply.Disclose AI chatbots and label AI-generated media now, in the appropriate regional language.Keep a short internal record of how you comply, so you can respond easily once the supervisory picture settles. In short, the "who" is still being decided, but the "what" — being transparent about your AI — is fixed and applies today. This article is educational, not legal advice.

Guide

The EU AI Act in the Netherlands: What Online Shops Must Disclose

By Compliance Editorial Team Updated July 5, 2026 4 min read

AI Act

The EU Artificial Intelligence Act, formally Regulation (EU) 2024/1689, is a directly applicable EU regulation. That means it takes effect in the Netherlands without needing a separate Dutch transposition law, in the same way for shops in Amsterdam, Rotterdam or Utrecht as anywhere else in the Union. If your webshop uses artificial intelligence to talk to customers or to create images and text, the Act asks you to be honest about it.

For most online retailers the practical impact is narrow but real. You are unlikely to be building high-risk AI systems. Instead you are a deployer of everyday tools, and the part that matters to you is the transparency obligation in Article 50. This guide explains what that means for a Dutch shop in plain terms.

A regulation that applies the same across the EU

Because the AI Act is a regulation rather than a directive, the core duties are identical in the Netherlands, Belgium, Germany and every other Member State. There is no separate “Dutch AI Act” with different wording. What each country does control is enforcement: Member States designate their own national competent and market-surveillance authorities. In the Netherlands this designation is still being finalised, with a coordinating role expected for existing supervisors. Until the picture is settled, the sensible approach is to comply with the rules themselves rather than wait for a named regulator.

The Act arrives in phases. Prohibited AI practices have applied since 2 February 2025, obligations for general-purpose AI models from 2 August 2025, and most high-risk system rules from 2 August 2026. The transparency duties in Article 50 sit alongside this timetable and are the ones a typical shop should focus on now.

Article 50: the transparency rules that affect shops

Article 50 is built on a simple idea: people should know when they are dealing with a machine or with content a machine produced. For an online shop this breaks down into a handful of concrete duties.

Tell customers when they are interacting with an AI system, such as a chatbot or automated assistant, unless it is already obvious to a reasonably observant person.
Label images, audio or video that have been generated or meaningfully altered by AI as artificial, so that synthetic media is not passed off as real.
Disclose deep fakes — realistic AI images, audio or video of real people, places or events — as artificially generated or manipulated.
Mark certain AI-generated text where it is published to inform the public on matters of public interest.

The disclosure must be clear and given at the latest at the point of first interaction. A tiny note buried in a policy page is unlikely to satisfy the spirit of the rule.

Giving the information in Dutch

The AI Act does not set out a single mandated language, but it must be read together with Dutch and EU consumer protection expectations. If you sell to Dutch consumers, transparency information should be understandable to them, which in practice means Dutch. A chatbot notice reading only “You are chatting with an AI assistant” in English, on a shop that otherwise operates entirely in Dutch, risks failing the “clear and comprehensible” standard. The straightforward fix is to present the disclosure in Dutch, for example a short line such as “U chat met een virtuele assistent”.

A practical checklist for Dutch shops

Add a visible notice wherever a chatbot or AI assistant greets customers, in Dutch.
Review your product photography and marketing: if any images are AI-generated, label them.
Check whether AI writes product descriptions or reviews on your behalf and consider how that is presented.
Keep a short internal record of which AI tools you use and how you disclose them.

Where to read more

For the wider legal background, see our overview of the EU AI Act and the step-by-step complete AI Act guide. For other rules that apply when you sell into the Dutch market, visit our Netherlands country hub.

This article is educational, not legal advice.

A regulation that applies the same across the EU

Article 50: the transparency rules that affect shops

Giving the information in Dutch

A practical checklist for Dutch shops

Where to read more

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The EU AI Act in Denmark: What Online Shops Must Disclose

The EU AI Act in Hungary: What Online Shops Must Disclose

The EU AI Act in Ireland: What Online Shops Must Disclose