Which Authority Oversees the AI Act in Greece?

The honest answer is that it is still being settled. Under the EU AI Act, Regulation (EU) 2024/1689, each Member State must designate its own national competent authorities and market-surveillance authorities to supervise and enforce the Act. In Greece, as in a number of other countries, those bodies are still being designated during 2025 and 2026. Why there is no single fixed name yet The AI Act is directly applicable across the Union, but it leaves enforcement to national authorities. Each country decides which existing regulator, or new body, takes on the role, and it notifies that choice at national level. Because this designation work is ongoing, the precise Greek authority may be confirmed or adjusted as the framework beds in. What this means for your shop Your duties do not wait for the authority to be named — the transparency rules apply directly from the Regulation. You should still disclose AI chatbots and label AI-generated content, in Greek for the Greek market. Keep an eye on which national authority Greece designates, so you know who to look to for supervision and guidance. For the broader phased picture, see our complete AI Act guide. Since the national authorities are still being designated, treat the enforcement detail as developing. This answer is educational, not legal advice.

Must Romanian Shops Disclose AI Chatbots?

In short, yes. If you run an AI chatbot on a shop selling into Romania, you should tell customers they are dealing with a machine rather than a person, unless that is already obvious from the context. The duty comes from the EU AI Act, Regulation (EU) 2024/1689, which applies directly in Romania as an EU rule. Where the duty comes from Article 50 of the AI Act sets out transparency obligations. One of them is that people interacting with an AI system should know they are doing so. For a shop, that means a chatbot or virtual assistant should make clear it is automated. Most shops are "deployers" of AI — they use it rather than build it — and this disclosure is a deployer-level, practical step, not a heavy technical burden. What "disclose" looks like in practice A short line near the chat window saying customers are speaking to an automated assistant. Wording that is clear and easy to see, not buried in the small print. The disclosure available in Romanian for your Romanian customers. The Romanian angle The rule is the same in Romania as across the Union, because it comes from an EU Regulation. Romania adds the local layer: national authorities to supervise the Act — still being designated during 2025 and 2026 — and the expectation that consumer information reaches Romanian buyers in Romanian. This answer is educational, not legal advice.

Which Swedish Authority Oversees the AI Act?

The EU AI Act (Regulation (EU) 2024/1689) is enforced by national authorities that each Member State designates. In Sweden these bodies are still being designated, so at the time of writing there is no single, settled answer to exactly which authority you would deal with. This is normal during the Act's phased roll-out and does not change your obligations as a shop. How oversight is structured The Act is uniform across the EU, but enforcement is left to the Member States. Each country designates national competent authorities and a market-surveillance authority. In Sweden this designation process is under way, and existing supervisors are expected to take on roles once the arrangements are confirmed. Because it is not yet finalised, the precise allocation may still change. What this means for a shop You do not need to wait for a named authority to start complying — Article 50 transparency already applies.Disclose AI chatbots and label AI-generated media now, in Swedish.Keep a short internal record of how you comply, so you can respond easily once the supervisor is confirmed. In short, the "which authority" question is still being answered, but the duty to be transparent about your AI is fixed and applies today. This article is educational, not legal advice.

Do Polish Shops Label AI-Generated Images?

Yes. If your Polish webshop uses images that were generated or meaningfully altered by artificial intelligence, the EU AI Act (Regulation (EU) 2024/1689) expects you to label them. The relevant rule is the transparency obligation in Article 50, which applies directly in Poland because the AI Act is an EU regulation. What the rule covers Article 50 asks that AI-generated or manipulated image, audio and video content is marked as artificial, so people are not misled into thinking synthetic media is a genuine photograph. For a shop, this typically reaches product visuals, lifestyle imagery and marketing graphics that an AI tool has created. Realistic AI depictions of real people or places — deep fakes — must also be disclosed as artificial. How to comply in practice Add a visible note where AI-generated images appear, in Polish so customers understand it.Be especially careful with images that could be mistaken for real photographs of the actual product.Keep a record of which visuals are AI-generated and how they are labelled. A short, honest label is enough. The goal is that a customer can tell at a glance that the image was made or altered by AI. Who enforces it? Enforcement rests with national authorities that Poland designates. That designation is still being finalised, so the practical advice is to label AI-generated images now rather than wait for a named regulator. This article is educational, not legal advice.

Who Supervises the AI Act in Belgium?

The EU AI Act (Regulation (EU) 2024/1689) is enforced by national authorities that each Member State designates. In Belgium these bodies are still being set up, so at the time of writing there is no single, settled answer to exactly which office you would deal with. This is normal across the EU during the Act's roll-out and does not change your underlying obligations. How supervision is organised The Act itself is uniform EU-wide, but it leaves enforcement to the Member States. Each country designates national competent authorities and market-surveillance authorities. In Belgium's federal system this involves coordination between federal and, potentially, regional bodies, and existing supervisors are expected to take on parts of the role. Because the designations are still being finalised, the precise allocation of responsibilities may shift. What this means for a shop You do not need to wait for a named authority before complying — the transparency duties in Article 50 already apply.Disclose AI chatbots and label AI-generated media now, in the appropriate regional language.Keep a short internal record of how you comply, so you can respond easily once the supervisory picture settles. In short, the "who" is still being decided, but the "what" — being transparent about your AI — is fixed and applies today. This article is educational, not legal advice.

Guide

The EU AI Act in Belgium: What Online Shops Must Disclose

By Compliance Editorial Team Updated July 5, 2026 3 min read

AI Act

The EU Artificial Intelligence Act, Regulation (EU) 2024/1689, applies directly in Belgium. As an EU regulation it does not depend on a separate Belgian statute to take effect, so a shop in Brussels, Antwerp or Liège faces the same core obligations as one anywhere else in the Union. For online retailers the headline point is transparency: be open about the AI you put in front of customers.

Most shops are not building risky AI systems. In the language of the Act you are a deployer of ordinary tools such as chatbots or image generators, and the provision that concerns you is Article 50. This guide walks through it from a Belgian perspective.

One regulation, a federal country

Because the Act is a regulation, its substance is uniform across the EU; there is no distinct “Belgian AI Act”. What Belgium controls is enforcement. Member States designate national competent and market-surveillance authorities, and in Belgium’s federal structure this involves coordination between federal bodies and possibly regional ones. At the time of writing these authorities are still being designated, so the exact supervisory map is not yet final. The pragmatic response is to meet the transparency rules now, independent of which office is ultimately named.

The Act applies in stages: prohibited practices from 2 February 2025, general-purpose AI model rules from 2 August 2025, and most high-risk obligations from 2 August 2026. Article 50 transparency is the part a typical shop should act on today.

What Article 50 requires

The underlying principle is that customers should not be misled about whether they are dealing with a human or a machine, or with real or synthetic content. For a shop, the duties look like this.

Inform people when they are interacting with an AI system such as a chatbot, unless that is plainly obvious.
Label AI-generated or AI-altered images, audio and video as artificial.
Disclose deep fakes as artificially generated or manipulated.
Mark certain AI-generated text published to inform the public on matters of public interest.

Disclosures should be clear and provided no later than the first interaction, not tucked away where nobody will look.

Three languages, not one

Belgium’s linguistic landscape makes disclosure a little more involved than in single-language markets. Consumer information generally needs to be in the language of the region you serve: Dutch in Flanders, French in Wallonia and the two together in Brussels, with German for the German-speaking community in the east. If your webshop targets the whole country, your chatbot notices and media labels should be available in the relevant languages rather than in English alone. A Dutch line such as “U chat met een virtuele assistent” or a French “Vous discutez avec un assistant virtuel” makes the disclosure genuinely comprehensible to the customer.

A practical checklist for Belgian shops

Show a clear chatbot notice in the language of the region, or in both Dutch and French for a national shop.
Label any AI-generated product images or marketing visuals.
Consider how AI-written descriptions or reviews are presented to shoppers.
Keep a short internal note of your AI tools and how each is disclosed.

Where to read more

See our overview of the EU AI Act and our complete AI Act guide for the fuller picture of how these rules fit together.

This article is educational, not legal advice.

One regulation, a federal country

What Article 50 requires

Three languages, not one

A practical checklist for Belgian shops

Where to read more

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