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Guide

The EU Accessibility Act in the Netherlands for Online Shops

Accessibility (EAA)

The European Accessibility Act — Directive (EU) 2019/882 has applied since 28 June 2025, requiring consumer-facing e-commerce services to be accessible to people with disabilities. Because it is a Directive, the EAA takes effect through each country’s own transposing law and is enforced by national authorities. The Netherlands has its own Dutch transposition, and Dutch supervisory bodies oversee compliance.

This guide explains what the EAA means for a Dutch online shop, the standard your store is measured against, and where to start. For the wider framework, see our accessibility law page and the complete accessibility guide.

The Dutch transposition

The Netherlands implements the EAA through Dutch national law, applying the Directive’s requirements to the products and services it covers — including consumer-facing electronic commerce. For an online shop selling to Dutch consumers, the effect is direct: your storefront and checkout are a service that must be usable by people with a range of impairments. Enforcement sits with the designated Dutch authorities rather than with any EU-level regulator.

The Netherlands has an established culture of digital service quality and inclusion, so the EAA is a formalisation and extension of expectations many Dutch shops already partly meet, rather than an entirely new concept.

What accessibility requires

The reference standard is EN 301 549, which incorporates WCAG 2.1 level AA. Meeting WCAG 2.1 AA across your store is the clearest way to show a Dutch shop is accessible. The practical priorities mirror those across the EU:

  • Colour contrast of at least 4.5:1 so text and controls remain readable.
  • Full keyboard operability from product browsing through to payment, with a visible focus state.
  • Labelled checkout forms with clear, text-based error handling.
  • Alt text on product images and any informative graphics.
  • Accessible components — menus, carousels, modals and cart widgets that work with assistive technology.

The microenterprise exemption

Service-providing microenterprises — those with fewer than 10 employees and turnover or a balance-sheet total of no more than €2 million — are exempt from the service obligations. A significant number of small Dutch webshops will fall within this exemption. Because it depends on size, it can disappear as a business grows, so accessibility is best treated as a standing goal.

The EAA reaches Dutch shops through Dutch law and Dutch enforcement — the practical target remains EN 301 549 and WCAG 2.1 AA.

Getting started

Test the path a customer must take to buy: navigate your checkout with the keyboard alone, then verify contrast and form labelling on each step. These checks surface most genuine problems quickly. For a structured review against WCAG 2.1 AA, our PrestaShop compliance audit examines your store in detail.

This article is educational and does not constitute legal advice.