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Guide

The EU Accessibility Act in Lithuania for Online Shops

Accessibility (EAA)

If you run an online shop that sells to consumers in Lithuania, the European Accessibility Act — Directive (EU) 2019/882, usually shortened to the EAA — shapes how your website and checkout must work for people with disabilities. The Directive has applied since 28 June 2025, and because it is a Directive rather than a Regulation, it takes effect in Lithuania through national transposition into Lithuanian law. The substance, however, is common across the Union.

What the EAA Requires

The EAA sets accessibility requirements for a range of products and services, and consumer-facing e-commerce is squarely within scope. In practice, an online shop is expected to meet the harmonised European standard EN 301 549, which for the web aligns with the Web Content Accessibility Guidelines — WCAG 2.1 at level AA. The aim is that people using screen readers, keyboard navigation, or other assistive technology can browse, choose products, and complete a purchase without barriers.

For a Lithuanian webshop, that means the accessibility of your storefront is not a nice-to-have but part of how the service is expected to be provided. The requirements attach to the online service itself, so the same standard applies whether your shop is built on PrestaShop, another platform, or a bespoke system.

The Microenterprise Exemption

The EAA carves out an exemption for microenterprises providing services. A microenterprise is generally one with fewer than 10 staff and an annual turnover or balance-sheet total of no more than €2 million. A very small shop below both thresholds may fall outside the service obligations. The test is qualitative here, and the exemption is a matter of how Lithuania has transposed the Directive, so a genuinely small operation should confirm its position rather than assume it is covered.

Even where the exemption applies, accessibility remains good practice: it broadens your customer base and reduces the risk that a future change in size or scope pulls you back into scope unexpectedly.

Practical Accessibility for Your Storefront

Most accessibility work on an online shop comes down to a handful of recurring themes. Getting these right addresses the majority of common barriers.

  • Colour contrast of at least 4.5:1 for normal text, so content is readable for low-vision users.
  • Full keyboard navigation, so the whole shop and checkout can be used without a mouse.
  • Properly labelled checkout forms, so each field is announced correctly by assistive technology.
  • Meaningful alt text on product images, so screen-reader users understand what is shown.

Language and Local Practice

Lithuania has transposed the EAA into national law, and dealings with authorities and any accessibility documentation will generally be in Lithuanian. If your shop operates primarily in another language, plan for Lithuanian-language handling of accessibility information rather than assuming English will suffice. National specifics remain qualitative, so treat the transposition detail as a picture rather than a fixed checklist.

Practical Steps for Online Sellers

  • Check whether your shop is within scope or falls under the microenterprise exemption.
  • Audit your storefront and checkout against WCAG 2.1 AA, covering contrast, keyboard use, form labels and alt text.
  • Fix the highest-impact barriers first, starting with the purchase path.
  • Keep a record of the accessibility measures you have taken.
  • Plan for Lithuanian-language handling of any accessibility information.

For the EU-wide picture, see our overview of the European Accessibility Act and our complete accessibility guide. For a country hub, visit our Lithuania page.

This article is educational, not legal advice.