The EU Accessibility Act in Italy for Online Shops
Accessibility (EAA)The European Accessibility Act — Directive (EU) 2019/882 has applied since 28 June 2025, extending accessibility duties to consumer-facing e-commerce across the EU. As a Directive, the EAA is transposed into each country’s own law and enforced by national authorities. Italy is a useful example of a Member State that arrives at the EAA with an existing accessibility culture rather than a blank page.
This guide explains how Italy approaches the EAA for online shops, how it sits alongside Italy’s longstanding accessibility tradition, and what your store must do in practice. For the underlying framework, see our accessibility law page and the complete accessibility guide.
Italy’s accessibility tradition and the EAA
Italy has long had an accessibility framework rooted in the tradition often referred to as the “Legge Stanca”, historically focused on the accessibility of digital services provided by public bodies and certain large operators. The EAA transposition builds on that culture and pushes accessibility further into private, consumer-facing e-commerce. For an online shop, the effect is that accessibility is now a mainstream commercial obligation, not a niche public-sector concern.
This continuity matters. Italian regulators and users are already familiar with the idea that digital services should be usable by people with disabilities, so the EAA lands on prepared ground. The direction of travel is clearly towards broader, better-enforced accessibility, and online shops are firmly within it.
What “accessible” means in practice
The EAA points to the harmonised standard EN 301 549, which incorporates WCAG 2.1 level AA. This is the benchmark an Italian online shop should work to. Meeting WCAG 2.1 AA across your storefront and checkout is the most reliable way to demonstrate that your service is accessible.
The practical checklist is the same across the EU, and it is where a PrestaShop store should concentrate:
- Colour contrast of at least 4.5:1 for normal text, so prices, labels and buttons remain legible.
- Full keyboard operability from browsing through to payment, with a clearly visible focus state.
- Properly labelled checkout forms, with errors described in text rather than signalled only by colour.
- Alt text on product images and any graphics that convey information.
- Accessible interactive components — menus, carousels and cart widgets that work with assistive technology.
The microenterprise exemption
The EAA exempts service-providing microenterprises — those with fewer than 10 employees and turnover or a balance-sheet total of no more than €2 million — from the service obligations. A large share of small Italian webshops will qualify. As elsewhere, the exemption is tied to size and can fall away as a business grows, so it is safer to treat accessibility as a standing objective rather than an obligation you can permanently avoid.
Italy meets the EAA with decades of accessibility culture behind it — for online shops, that means the expectation to be usable by everyone is already well established.
Enforcement and next steps
Enforcement runs through Italy’s designated national authorities, which supervise compliance, handle complaints, and can require non-compliant services to be corrected. Because obligations are enforced domestically, an Italian shop should think in terms of the Italian transposition and its supervising bodies, with EN 301 549 and WCAG 2.1 AA as the technical target.
A sensible first move is to audit your checkout with a keyboard and a contrast checker, then work outward to labelling and components. If you would like that done systematically, our PrestaShop compliance audit assesses your store against WCAG 2.1 AA.
This article is educational and does not constitute legal advice.