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Guide

EU Accessibility Act in France: RGAA & Online Shops

Accessibility (EAA)

The European Accessibility Act, Directive (EU) 2019/882 (EAA), requires that a range of products and services, including e-commerce services, be accessible to people with disabilities. It applies from 28 June 2025. If you run a PrestaShop store selling to French consumers, the EAA sets the baseline, and France has its own established accessibility framework, the RGAA, that shapes how accessibility is assessed in practice.

This guide explains how the EAA applies in France, how it relates to the RGAA and the general accessibility obligation, who enforces it, and the technical standard, WCAG 2.1 AA, that underpins the whole regime. For the wider picture, see the accessibility law hub and our complete accessibility guide.

What the EAA requires of an online shop

For e-commerce, the EAA means the service a customer uses to browse, choose and buy must be accessible. In practice this points to the harmonised European standard EN 301 549, which for web content aligns with the Web Content Accessibility Guidelines WCAG 2.1 at level AA. That covers things such as perceivable text alternatives for images, sufficient colour contrast, keyboard operability, clear focus order, properly labelled forms and content that works with assistive technologies like screen readers.

The accessibility obligation attaches to the whole purchase journey: product listings, search and filtering, the basket, checkout, account creation and the information you provide about accessibility itself. A visually attractive store that a screen-reader user cannot navigate to complete a purchase is the core problem the EAA addresses.

France’s RGAA framework

France has a well-developed accessibility reference framework known as the RGAA (Referentiel general d’amelioration de l’accessibilite, the general framework for improving accessibility). The RGAA operationalises WCAG-based criteria into a structured set of tests and a methodology, and it has long been the reference used for public-sector digital accessibility in France. It provides a concrete, auditable way to check whether a site meets the underlying WCAG success criteria.

For a private online shop, the practical value of the RGAA is that it turns the abstract EAA obligation into a checklist you can actually test against. Even where a specific RGAA obligation is framed around public bodies or larger operators, the RGAA is the natural French-language reference for demonstrating, in concrete terms, that your store meets WCAG 2.1 AA.

The general accessibility obligation and its scope

France’s general accessibility obligation historically applied to public services and to large private operators above certain size or turnover thresholds, requiring them to publish an accessibility statement and multi-year plan. The EAA broadens the picture for e-commerce services specifically, so a French online shop should look at both the EAA requirement for accessible e-commerce and the French framework that assesses it. Where thresholds and exemptions apply, they should be checked against the current national rules rather than assumed.

The microenterprise exemption

The EAA exempts microenterprises that provide services where they have fewer than 10 staff and an annual turnover or balance-sheet total not exceeding EUR 2 million. Both conditions must be met. This can relieve the smallest e-commerce operators of the service-accessibility obligation, but it is a narrow exemption tied to genuinely micro scale, and it does not remove the broader case for accessible design. As you grow past the threshold, the exemption falls away.

Enforcement context

Consumer-facing and market-conduct rules in France are overseen by the DGCCRF (Direction generale de la concurrence, de la consommation et de la repression des fraudes), the general directorate for competition, consumer affairs and fraud control. Accessibility supervision in France also involves dedicated oversight of the accessibility framework. Rather than fixating on specific penalty figures, treat accessible design as the reliable, lower-cost path and document your conformance.

A practical checklist for French shops

  • Audit your PrestaShop store against WCAG 2.1 AA across the full purchase journey.
  • Use the RGAA as your French-language reference and test methodology.
  • Fix common gaps: image alt text, colour contrast, keyboard operability, labelled forms, focus order.
  • Check whether you meet the microenterprise exemption, remembering both conditions must apply.
  • Publish clear accessibility information and keep evidence of your conformance testing.

Related and next steps

This guide is a general explanation, not legal advice. The interaction of the EAA, the RGAA and French national thresholds can change, so confirm the current requirements with the official sources and the DGCCRF before you rely on them.