The EU Accessibility Act in the Czech Republic for Online Shops
Accessibility (EAA)If you sell into the Czech Republic, your online shop falls within the scope of the European Accessibility Act (EAA). The Act is Directive (EU) 2019/882 and has applied since 28 June 2025. Because it is a Directive, it reaches shops through national law: each Member State transposes and enforces it. The Czech Republic has transposed the Act into Czech national legislation, applied in Czech and overseen by Czech authorities. This guide explains what the Act expects of an e-commerce site and how a Czech-facing seller can prepare.
The essential requirement is that your shop be usable by people with disabilities: customers who rely on screen readers, keyboard navigation or larger text, and who may have visual, motor or cognitive impairments. Every part of the buying journey should work for them. Our complete accessibility guide gives the fuller picture.
What the EAA covers
The Act applies to a defined list of products and services, and consumer-facing e-commerce is included. For an online shop, the obligation runs across the whole journey: browsing, product descriptions, account creation, the basket and payment. A barrier at any one point can leave the service out of step with the Act.
The standard: WCAG 2.1 AA
The Act frames accessibility as the outcome rather than listing every technical detail. Compliance is judged against the harmonised European standard EN 301 549, which for the web maps to the Web Content Accessibility Guidelines (WCAG) 2.1 at level AA. For a Czech-facing shop, meeting WCAG 2.1 AA is the practical benchmark.
Concretely, that means measures such as:
- a contrast ratio of at least 4.5:1 between normal text and its background;
- full keyboard navigation, so the shop works without a mouse;
- clearly labelled checkout forms that screen readers can announce;
- meaningful alt text on product images and informative graphics.
The microenterprise exemption
The Act lightens the load for the smallest service providers. A microenterprise providing services — fewer than ten staff and an annual turnover or balance sheet total not exceeding €2 million — is exempt from the service obligations, e-commerce included. If your shop crosses either threshold, the exemption does not apply and you should plan to comply.
Even for exempt businesses, accessibility remains worthwhile: it broadens your customer base and improves usability for everyone who visits.
The Czech context
As the EAA is a Directive, the rules binding you in the Czech Republic are the Czech transposition, not the Directive text. The substance mirrors the EU framework, but enforcement is national: Czech authorities supervise compliance and handle complaints, and consumer-facing information is expected in Czech. Our Czech Republic country hub has more on selling here.
What Czech-facing sellers can do now
- Audit your shop against WCAG 2.1 AA, starting with the checkout.
- Review contrast, keyboard access, form labelling and image alt text.
- Check whether the microenterprise exemption applies to your business.
- Make sure Czech-language content is as accessible as everything else.
Accessibility works best as an ongoing habit, since templates and content change over time.
This guide is educational, not legal advice.