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Guide

The EU Accessibility Act in Belgium for Online Shops

Accessibility (EAA)

If you run an online shop that sells to consumers in Belgium, the European Accessibility Act (EAA) almost certainly applies to you. Formally Directive (EU) 2019/882, the EAA has applied since 28 June 2025 and requires consumer-facing e-commerce to be accessible to people with disabilities. It is an EU directive, so its substance is common across the Union, but it is transposed and enforced through national law — and Belgium’s arrangements have some particular features worth understanding.

This guide explains what the EAA asks of an online seller supplying the Belgian market and how the Belgian system fits around it. For the wider framework, see our European Accessibility Act law page, the complete accessibility guide, and our Belgium compliance overview.

What the EAA requires of an online shop

The EAA treats consumer e-commerce as a covered service. In practice that means your website and checkout must be usable by people who rely on screen readers, keyboard navigation or other assistive technology. The reference standard is EN 301 549, which for web content points to WCAG 2.1 level AA. Meeting those criteria is how a shop demonstrates it is accessible.

In concrete terms, the everyday things that make or break compliance include:

  • Sufficient colour contrast — a ratio of at least 4.5:1 for normal text, so content is readable for low-vision users.
  • Full keyboard navigation — every step, from browsing to payment, operable without a mouse.
  • Properly labelled checkout forms — each field programmatically associated with a visible label.
  • Alt text on meaningful images — so product visuals convey their information to screen-reader users.

How Belgium transposed the EAA

Belgium’s constitutional structure shapes how the Act arrives in national law. Because competences are shared between the federal state and the regions and communities, transposition of the EAA has taken place across both federal and regional legislation rather than in a single national statute. For a typical consumer e-commerce service the substantive requirements are the same wherever they sit — accessibility to EN 301 549 / WCAG 2.1 AA — but the legal instruments and the responsible authorities can differ depending on the aspect concerned.

Language and the Belgian context

Belgium is a multilingual country, and official information, guidance and any correspondence with authorities may be in Dutch, French or German depending on the region concerned. For an international seller that is worth planning for: the accessibility obligation itself is uniform, but the administrative touchpoints around it reflect Belgium’s language regions.

The microenterprise exemption

The EAA carves out an exemption for the smallest businesses providing services. A microenterprise — one with fewer than 10 staff and an annual turnover or balance-sheet total of no more than €2 million — is exempt from the service obligations, and an online shop is a service for these purposes. You must meet both thresholds to qualify; cross either and the exemption falls away.

The accessibility standard is the same EU-wide, but in Belgium the EAA is transposed across federal and regional law, and the administrative language follows the region.

Enforcement

Enforcement of the EAA is a national matter, carried out by the authorities Belgium has designated for the purpose. They can assess whether a covered service meets the requirements and act where it does not. The practical message for a shop is that accessibility is a live obligation, not a voluntary quality mark — being reachable and usable by disabled customers is expected of the service you offer.

A practical checklist for the Belgian market

  • Confirm whether you qualify for the microenterprise exemption (under 10 staff and ≤€2m).
  • Test your storefront and checkout against EN 301 549 / WCAG 2.1 AA.
  • Check colour contrast (aim for at least 4.5:1) and fix low-contrast text and buttons.
  • Make the whole purchase path keyboard-operable and label every checkout field.
  • Add alt text to product and informational images.

If you would like a structured review of how your store performs for disabled customers in Belgium, our PrestaShop compliance audit checks your storefront and checkout against the applicable accessibility criteria.

This article is educational and does not constitute legal advice.