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Guide

The EU Accessibility Act in Austria for Online Shops

Accessibility (EAA)

Selling to consumers in Austria brings you within the European Accessibility Act (EAA). The Act — Directive (EU) 2019/882 — has applied since 28 June 2025 and requires consumer-facing e-commerce to be accessible to people with disabilities. As a directive it is transposed nationally, and in Austria the relevant national law is the Barrierefreiheitsgesetz (BaFG), the Accessibility Act that gives the EAA effect in Austrian law.

This guide explains what the EAA requires of an online seller supplying Austrian consumers and how the Austrian framework fits around it. For the wider picture, see our European Accessibility Act law page and the complete accessibility guide.

What the standard requires

The EAA treats online shops as a covered service and requires them to be accessible. The technical benchmark is EN 301 549, which for websites aligns with WCAG 2.1 level AA. Meeting that standard is how you show your shop is accessible under the Austrian Barrierefreiheitsgesetz.

The practical building blocks are the same everyday things that determine whether a disabled customer can complete a purchase:

  • Colour contrast of at least 4.5:1 for normal text.
  • Keyboard navigation across the entire browse-and-buy journey.
  • Labelled checkout forms, with each field tied to a clear label.
  • Alt text on images that carry meaning.

The Barrierefreiheitsgesetz

Austria transposed the EAA through the Barrierefreiheitsgesetz. This is the national statute that turns the directive’s requirements into binding Austrian obligations and sets out how they are supervised. For a consumer e-commerce service the core duty is straightforward: the shop must be accessible to the EN 301 549 / WCAG 2.1 AA standard.

The national framework operates in German

The Austrian legislation, official guidance and any dealings with the supervising authority are conducted in German. The accessibility requirement itself is uniform across the EU, but if your team does not routinely work in German it is worth planning for the national terminology and any correspondence to be in the language.

The microenterprise exemption

The EAA exempts the smallest service providers. A microenterprise — fewer than 10 staff and turnover or balance-sheet total of no more than €2 million — is not subject to the service obligations, and an online shop counts as a service here. Both thresholds must be satisfied; exceed either one and the exemption no longer applies. Even where it does, building an accessible shop remains good practice and widens your customer base.

In Austria the EAA lives in the Barrierefreiheitsgesetz — same EU standard, national enforcement, and a framework that operates in German.

Enforcement

Enforcement sits with the authority Austria has designated under the Barrierefreiheitsgesetz. It can check whether a covered service meets the requirements and take action where it falls short. For an online shop the sensible posture is to treat accessibility as an ongoing operational requirement rather than a one-off project.

A practical checklist for the Austrian market

  • Check whether you qualify for the microenterprise exemption (under 10 staff and ≤€2m).
  • Audit your storefront and checkout against EN 301 549 / WCAG 2.1 AA.
  • Fix colour contrast to at least 4.5:1 for text.
  • Ensure full keyboard operation and label all checkout fields.
  • Add alt text to meaningful images.

If you would like a structured review of how your store performs for disabled customers in Austria, our PrestaShop compliance audit checks your storefront and checkout against the applicable accessibility criteria.

This article is educational and does not constitute legal advice.