What Accessibility Standard Must Greek Shops Meet?
Accessibility (EAA)In practice, the benchmark is WCAG 2.1 at level AA. The European Accessibility Act (EAA), Directive (EU) 2019/882, sets accessibility as the goal but does not itself spell out every technical rule. Compliance is measured against the harmonised European standard EN 301 549, which for websites aligns with the Web Content Accessibility Guidelines (WCAG) 2.1 at level AA.
How the standards fit together
The Act, transposed into Greek national law and enforced by Greek authorities, requires accessible e-commerce. EN 301 549 is the technical standard that shows what “accessible” means, and for the web it points to WCAG 2.1 AA. So meeting WCAG 2.1 AA is the working target for a Greek shop.
What WCAG 2.1 AA asks for
- A contrast ratio of at least 4.5:1 between normal text and its background.
- Keyboard navigation across the whole shop, without a mouse.
- Checkout forms with clear labels that screen readers can announce.
- Meaningful alt text on product images and informative graphics.
A note on scope
The Act has applied since 28 June 2025. A microenterprise providing services — fewer than ten staff and turnover or balance sheet total of no more than €2 million — is exempt from the service obligations. If that exemption does not cover you, WCAG 2.1 AA is the standard to aim for.
This answer is educational, not legal advice.