How Is the 30-Day Price Rule Enforced in Croatia?

In short, it is enforced by the national inspectorate. The 30-day price rule comes from the Omnibus Directive, Directive (EU) 2019/2161, which has applied across the EU since 28 May 2022 and is transposed into Croatian law. Day-to-day supervision sits with the State Inspectorate — the Državni inspektorat — which oversees consumer protection and market conduct in Croatia.

What the rule requires

Whenever you announce a price reduction, the discount must be measured against the lowest price you charged for that product in the 30 days before the reduction. That prior low is the reference figure — not the price you happened to show the day before the sale. It stops a brief price rise being used to make a later “discount” look bigger than it is.

How enforcement works in practice

• Inspectors can review how your offers are displayed and check the reference price behind them.
• They can act on their own checks or on consumer complaints about misleading reductions.
• Keeping a clear record of price history is your best defence, since it shows the 30-day figure is correct.

The Croatian angle

The rule itself is the same across the Union because it comes from the Directive. Croatia adds the local layer: enforcement through the State Inspectorate, and the expectation that price and offer information reaches Croatian buyers in Croatian. Keep the customer-facing wording clear in Croatian for the Croatian market.

This answer is educational, not legal advice.