Does the Omnibus Price Rule Apply in Greece?

In short: yes. The Omnibus price rule applies in Greece. Greece has transposed the EU Omnibus Directive (Directive (EU) 2019/2161, applicable since 28 May 2022) into national law, so the 30-day lowest-price rule for reduction announcements applies to sales into the Greek market.

What the rule requires

When you announce a price reduction, the reference or “before” price must be the lowest price you applied to that product in the 30 days before the discount. The aim is to prevent inflated reference prices that make an offer look better than it is. This applies to percentage discounts and struck-through prices alike, measured against the genuine prior low.

Who oversees it

In Greece, consumer-protection matters are overseen by the General Secretariat for Consumer Affairs. It supervises how offers are presented to consumers, and price information should reach Greek shoppers in Greek so that reductions are genuinely clear.

• Base “before” prices on the lowest price in the prior 30 days.
• Keep records that support each reduction claim.
• Communicate discounts clearly, in Greek.

Because national specifics can change, treat this as a qualitative guide and confirm the current position with the General Secretariat for Consumer Affairs before relying on it. For context, see our Greece country page.

This article is educational, not legal advice.