Does the CCPC Enforce the Omnibus Price Rule in Ireland?

Yes. The Competition and Consumer Protection Commission (CCPC) is Ireland’s national consumer-protection authority, and it enforces the rules that transpose the Omnibus Directive (EU) 2019/2161 — including the 30-day lowest-prior-price rule. The Directive has applied across the EU since 28 May 2022, and Ireland enforces it nationally.

What the CCPC looks at

When you advertise a price reduction, you must show the prior price, which is the lowest price the product was offered at during at least the 30 days before the reduction. A discount that is measured against an inflated or misleading reference price falls within the CCPC’s remit, alongside the wider ban on unfair commercial practices.

The key points

• The CCPC is the enforcing authority for the Omnibus rules in Ireland.
• The reference price is the lowest in the previous 30 days, not simply the pre-sale price.
• Keeping price history helps you substantiate the reference price you display.

Ireland operates in English, which removes a language barrier some other markets present — though it does not change the substance of the rules. For the wider framework, see our Omnibus law page and the complete Omnibus guide.

This answer is educational and does not constitute legal advice.