Does PTAC Check Price Reductions in Latvia?

In short, yes. Latvia’s Consumer Rights Protection Centre — the PTAC — is the national authority for consumer-protection rules, and that includes the price-reduction duties brought in by the EU Omnibus Directive. The Directive, (EU) 2019/2161, has applied since 28 May 2022 and is transposed into Latvian law, which the PTAC supervises.

What the PTAC is looking at

The headline duty is the 30-day rule: when you announce a price reduction, the prior price you compare against must be the lowest price you charged for that item in the 30 days beforehand. It exists to stop a price being briefly inflated so a later discount looks bigger than it really is. As the national authority, the PTAC oversees these consumer-protection obligations in Latvia.

What this means for your shop

• Keep a price history so you can show the lowest price of the previous 30 days for anything on sale.
• Display the correct prior price beside each reduced price, in Latvian for your Latvian customers.
• Treat the PTAC as your point of reference for how the rule is supervised in Latvia.

The rule itself is the same across the Union because it flows from the Omnibus Directive; what Latvia adds is the national implementing law, enforcement in Latvian, and the PTAC as supervisor. For the wider picture, see our complete Omnibus guide.

This answer is educational, not legal advice.