Do Danish Sellers Need a QR Code for the DPP?

In practice, usually yes — once the passport applies to your products. The Digital Product Passport (DPP) under the ESPR, Regulation (EU) 2024/1781, is reached through a data carrier, and a QR code is the most common form of that carrier. So for products in scope, a QR code (or equivalent data carrier) is how buyers and authorities open the passport.

What the data carrier does

The passport is a machine-readable record. Rather than printing everything on the product, the item carries a data carrier — typically a QR code — that links to the record. Scanning it reveals information on the product’s materials, durability, repairability and recycling.

When it applies to you

The DPP rolls out category by category through delegated acts. Batteries are expected first, indicatively from around 18 February 2027, with textiles and iron and steel as early priorities. Until a delegated act covers your product group, there is no live QR code requirement — but preparing for one now is sensible.

The Danish angle

The rules are the same as across the Union. Denmark adds enforcement by its market surveillance authorities and the expectation of Danish-language consumer information.

• Get familiar with generating and placing QR codes on products and listings.
• Check with suppliers about the underlying DPP data.
• Watch which of your groups enter scope first.

Timing stays indicative until the delegated acts are finalised, so confirm the position for your product group as it firms up.

This answer is educational, not legal advice.