Does GPSR apply to dropshipping?

Yes, the GPSR applies to dropshipping. The regulation covers online and distance selling regardless of how the goods are fulfilled or where the seller is based. Dropshipping does not create an exemption; it simply changes who occupies which role in the supply chain.

The key question is which economic operator role you occupy. If you list and sell products to EU consumers under your own store, and your supplier is outside the EU, you may be treated as the importer — or even the manufacturer if you sell under your own brand. Either role carries substantial duties, including ensuring the product is safe, documented and traceable. See our glossary entry on the economic operator.

Crucially, a product may not be placed on the EU market unless there is a responsible person established in the EU. A dropshipper sourcing from outside the EU cannot rely on the overseas supplier to satisfy this. You must ensure an EU responsible person exists — an importer, authorised representative or qualifying fulfilment service provider — and display their details on your listings alongside the manufacturer’s contact information, product identifiers and any warnings.

In short, dropshipping models that source directly from non-EU suppliers face some of the hardest GPSR compliance challenges. Before scaling such a model, work through the requirements in the Complete GPSR Guide and confirm you can meet the distance-selling information rules for every product you list.