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Guide

GPSR in France: What PrestaShop Sellers Must Do

GPSR

The General Product Safety Regulation (GPSR) applies across the whole EU, including France. But France’s strong consumer-protection tradition, its French-language rules and its active market-surveillance authority mean that GPSR compliance for the French market has a distinctly French flavour. This guide covers the GPSR baseline first, then the French specifics a PrestaShop seller needs to get right.

The GPSR baseline

The GPSR sets a general safety requirement: consumer products placed on the EU market must be safe. It also introduces concrete duties around traceability, economic-operator responsibilities, online listings and incident handling. For a distance seller, the core obligations are consistent across member states.

  • Ensure products are safe and carry the required identification and traceability information (manufacturer details, model, batch or serial where relevant).
  • Make sure there is a responsible person established in the EU for products placed on the market, whose name and contact details are available.
  • Provide clear safety information, warnings and instructions with the product.
  • Show the required safety information in your online listings before purchase.
  • Keep the technical documentation needed to demonstrate safety, and cooperate on corrective action if a risk emerges.

For the full cross-EU picture, see the GPSR law hub and our complete GPSR guide.

French specific: the DGCCRF

In France, the market-surveillance and consumer authority is the DGCCRF (Direction générale de la concurrence, de la consommation et de la répression des fraudes). It carries out inspections, test purchases and online sweeps, and runs thematic campaigns targeting particular product categories or risks. If the DGCCRF identifies an unsafe or non-compliant product, it can require corrective measures, including withdrawal or recall, and pursue the responsible operators.

The practical implication for a PrestaShop merchant is that your GPSR documentation and product information need to be ready to show. That means being able to identify the responsible person, produce the technical file, and demonstrate that safety warnings and instructions accompany the product – all in a form a French inspector can readily assess.

French specific: French-language safety information

France requires that consumer information be provided in French (the Toubon law). For GPSR purposes this is significant: the safety warnings, instructions for use and any risk information that must accompany a product should be available in French for French consumers. Supplying safety information only in English, or relying on symbols alone where text is required, is a common weakness that French enforcement looks for.

In your PrestaShop store, that means a French-language product page carrying the required safety information, and French text on the product, its packaging or the accompanying instructions as appropriate. Where warnings are safety-critical, French wording is not a nice-to-have – it is part of meeting both the GPSR information duty and French language law simultaneously.

French specific: the responsible person in practice

The GPSR responsible-person requirement is EU-wide, but France pays close attention to it. If you are established outside the EU, you must ensure an economic operator inside the EU takes on the responsible-person role – this can be a manufacturer’s EU representative, an importer, or an authorised representative. Their name and contact details must be identifiable to authorities and, where required, to consumers.

For a French audience, make sure the responsible person’s details are easy to find and that the person can actually respond to a DGCCRF query in practice. A responsible person that exists only on paper defeats the purpose of the requirement and is exactly the kind of gap surveillance activity is designed to reveal.

Putting it together in PrestaShop

  • Add the responsible person’s name and EU contact details to product data and make them visible where required.
  • Publish French-language safety warnings and instructions on product pages, and include French text with the product.
  • Record traceability details (manufacturer, model, batch/serial) so a product can be identified and traced.
  • Keep the technical documentation on file and be ready to produce it for the DGCCRF.
  • Have a process to act on safety issues, including withdrawal or recall and consumer notification if needed.

Enforcement in France

France enforces product safety proactively. The DGCCRF publishes campaign priorities, conducts online surveillance and can order products off the market when they are unsafe or non-compliant. Rather than quoting penalty figures that change, the reliable takeaway is that France expects the responsible-person and French-language information duties to be met from the first sale, and treats gaps in those areas seriously. Getting them right avoids forced withdrawals and the reputational damage of a public action.

Related

French specifics change over time. Confirm current requirements with the DGCCRF before relying on this guide.