Does GPSR Apply to Digital Products or Software?

Many online sellers offer a mix of physical goods and digital downloads, so a natural question is whether the https://prestashopcompliance.com/eu-laws/gpsr/ reaches software, e-books, subscriptions or other purely digital products. The short answer is that the Regulation is aimed at physical consumer products, but the boundary deserves a closer look. What the Regulation Is Built Around The General Product Safety Regulation applies to non-food consumer products placed on the EU market, covering new, used, repaired and refurbished items. Its concept of safety is grounded in physical characteristics: how a product is made, its composition, its packaging and the instructions that accompany it. A file that a customer downloads, with no tangible article behind it, generally does not fit that framework. Pure Digital Goods: Usually Out of Scope Standalone software licences and apps sold as downloads.E-books, digital templates and online courses.Streaming or subscription access with no physical item. These are typically addressed by other EU rules on digital content and services rather than the https://prestashopcompliance.com/faqs/what-is-gpsr/ product-safety regime. Where Digital and Physical Meet The picture changes once software is embedded in, or connected to, a physical product. A smart speaker, a fitness tracker or a connected toy is still a physical consumer product, and its safety can depend on the software it runs and on the updates that keep it safe. In that context, the digital element is part of assessing whether the physical product is safe, so the Regulation is relevant even though the code itself is not the product. The practical takeaway: if you sell purely digital goods, the GPSR usually will not apply to them, but if your product is a physical device with software inside it, treat it as an in-scope product and document its safety accordingly. This answer is for general education and does not constitute legal advice.

Do I Need an EU Responsible Person If I Only Sell in My Own Country?

A common misunderstanding is that the responsible-person requirement only bites when you ship across borders. In fact, it does not depend on how far your parcels travel. What matters under the https://prestashopcompliance.com/eu-laws/gpsr/ is where the product was made and who first places it on the Union market. The Test Is the Product's Origin, Not Your Delivery Radius The General Product Safety Regulation says a product may only be placed on the market if an economic operator established in the EU is responsible for it. This flows from Regulation (EU) 2019/1020, Article 4. The trigger is a product manufactured outside the Union that reaches EU consumers. If you import goods from outside the EU and then sell them, even only to customers in your own country, you have placed those goods on the Union market and a https://prestashopcompliance.com/glossary/responsible-person/ is required. When You Probably Do Need One You import products from outside the EU and resell them domestically.You dropship items shipped directly from a non-EU manufacturer.You sell own-brand goods manufactured for you outside the Union. When It May Already Be Covered If you buy products from an EU-based manufacturer or importer, that upstream operator is usually the responsible person, and their details should appear in your https://prestashopcompliance.com/faqs/what-is-gpsr/ compliant listings. You still have to show that information under Article 19, but you may not need to appoint anyone yourself. The safest approach is to confirm in writing which party in your supply chain holds the role. So domestic-only selling is not an exemption. The question is always: was this product made outside the EU, and is there already an EU operator responsible for it? If not, that responsibility falls to you. This answer is for general education and does not constitute legal advice.

Which Country's Rules Apply When I Sell Across the EU?

The short answer: EU-wide regulations give you a single baseline that applies everywhere, but a number of national obligations follow the country you are selling into. When you ship across the EU, you meet the EU rules once, then add the destination country's specifics for each market you serve. EU-wide regulations are the baseline Regulations such as the GPSR (product safety), the Omnibus rules (price transparency and reviews), the PPWR (packaging) and the European Accessibility Act apply across all 27 member states. Their core requirements - a safe product, a responsible person in the EU, honest price reductions, accessible e-commerce - do not change from one country to the next. Get these right and you have your common foundation for the whole single market. National transposition adds detail Where EU rules take the form of directives, each country writes them into national law and can add detail. Germany's price-display rules sit in the Preisangabenverordnung; Italy's consumer rules are in the Codice del Consumo; Spain uses the Texto Refundido consumer statute; France layers on strong consumer-protection practice. The substance is harmonised, but the exact wording, disclosures and enforcement bodies are national. Language follows the customer Consumer information must generally be in the language of the destination country: French for France (the Toubon law), Italian for Italy, Spanish (and sometimes co-official regional languages) for Spain, German for Germany. This covers product descriptions, safety warnings, instructions and the required pre-contractual information. A single English storefront is not enough for these markets. EPR is per destination country Extended Producer Responsibility registrations are national and depend on where your goods and packaging end up. If you ship to Germany, you register in the LUCID packaging register before selling. If you ship to France, you deal with the REP system and a unique identifier via ADEME, plus packaging EPR. Italy uses CONAI; Spain applies Royal Decree 1055/2022. You need the right EPR registration for each destination country you supply, not one blanket registration. In practice Meet the EU-wide regulations once as your baseline.For each destination country, add local language, transposition detail and EPR registration.Confirm specifics with the named national authority, as they change over time. See our country hubs for France, Italy, Spain and Germany for the destination-specific detail.

What are the penalties for GPSR non-compliance?

There is no single EU-wide penalty figure for GPSR breaches. The regulation requires penalties to be effective, proportionate and dissuasive, but leaves the actual sanctions to each Member State to set under national law. This means the fines and other consequences you face depend on which country's authority is enforcing, so a breach affecting sales in several markets can expose you to several national regimes at once. Financial penalties are only part of the picture. Market surveillance authorities have a range of powers that can be more disruptive to an online store than a fine: Withdrawal or recall — authorities can order a dangerous product to be taken off the market or recalled from consumers.Safety Gate listing — dangerous products can be published on the EU Safety Gate rapid alert system (formerly RAPEX), visible across all Member States.Marketplace takedowns — online marketplaces must act on notices about dangerous products, so listings can be removed and seller accounts restricted.Sales bans and destruction — in serious cases authorities can prohibit supply or require products to be destroyed. For PrestaShop merchants, the practical takeaway is that non-compliance risks losing the ability to sell a product entirely, not just a monetary penalty. Check the enforcement notes for your main markets, such as Germany and France, and work through the Complete GPSR Guide to reduce your exposure.

Does GPSR apply to dropshipping?

Yes, the GPSR applies to dropshipping. The regulation covers online and distance selling regardless of how the goods are fulfilled or where the seller is based. Dropshipping does not create an exemption; it simply changes who occupies which role in the supply chain. The key question is which economic operator role you occupy. If you list and sell products to EU consumers under your own store, and your supplier is outside the EU, you may be treated as the importer — or even the manufacturer if you sell under your own brand. Either role carries substantial duties, including ensuring the product is safe, documented and traceable. See our glossary entry on the economic operator. Crucially, a product may not be placed on the EU market unless there is a responsible person established in the EU. A dropshipper sourcing from outside the EU cannot rely on the overseas supplier to satisfy this. You must ensure an EU responsible person exists — an importer, authorised representative or qualifying fulfilment service provider — and display their details on your listings alongside the manufacturer's contact information, product identifiers and any warnings. In short, dropshipping models that source directly from non-EU suppliers face some of the hardest GPSR compliance challenges. Before scaling such a model, work through the requirements in the Complete GPSR Guide and confirm you can meet the distance-selling information rules for every product you list.

Guide

GPSR in Italy: What PrestaShop Sellers Must Do

By Compliance Editorial Team Updated July 4, 2026 6 min read

GPSR

If you sell physical consumer products into Italy through a PrestaShop store, the General Product Safety Regulation (GPSR) is the single most important product-compliance rule to get right. It applies uniformly across the EU, but the way it is enforced, and the practical expectations around language and consumer-facing information, have distinctly Italian dimensions. This guide sets out the GPSR baseline and then the Italy-specific points a PrestaShop merchant should act on.

For the full cross-border picture, read our GPSR overview and the in-depth complete GPSR guide. For wider Italian market considerations — including price and consumer-law rules — see our Italy country hub.

The GPSR baseline you must meet everywhere

The GPSR is Regulation (EU) 2023/988, and it has applied since 13 December 2024. Because it is a regulation, it applies directly and identically in every Member State, including Italy — there is no separate Italian version of the core obligations. It replaced the older General Product Safety Directive and substantially strengthened the rules for online sales.

The essential obligations for a merchant are: only place safe products on the market; ensure there is an EU-based responsible person (economic operator) for each product; provide the traceability and safety information consumers need; cooperate with market-surveillance authorities; and take corrective action (including through the EU Safety Gate alert system) when a product is found to be unsafe.

The responsible person requirement

A product covered by the GPSR may only be placed on the EU market if there is an economic operator established in the EU responsible for it — a manufacturer in the EU, an importer, an authorised representative, or in some cases a fulfilment service provider. If you sell into Italy and your products come from outside the EU, you must ensure that this responsible person exists and that their details are available. Without an EU responsible person, in-scope products should not be offered to Italian consumers at all.

Article 19 online information

The GPSR requires specific information to be shown in the online offer itself, before the consumer buys. In practice this means each product listing should display: details identifying the product; the name and contact details (including electronic address) of the manufacturer; where the manufacturer is outside the EU, the details of the EU responsible person; and any warnings or safety information relevant to the product. For a PrestaShop store, this is a product-page data exercise: the information must actually appear on the listing, not merely exist somewhere in your records.

Italian enforcement: the AGCM and market surveillance

Italy enforces consumer-facing rules primarily through the AGCM (Autorità Garante della Concorrenza e del Mercato), the competition and consumer-protection authority, alongside the market-surveillance authorities responsible for product safety. The AGCM is an active regulator and takes unfair or misleading commercial practices seriously, which matters because unsafe products and inaccurate safety claims can attract attention on both fronts.

Market surveillance for product safety in Italy involves national authorities that can inspect products, demand documentation, order corrective measures, and feed into the EU Safety Gate. If a product you sell is flagged, you should expect to demonstrate — quickly and in an organised way — who the responsible person is, what technical and safety documentation exists, and what corrective action you are taking. Keeping that evidence readily accessible is a core part of practical GPSR compliance for the Italian market.

Language: Italian safety information

This is where selling into Italy differs most in practice from the bare regulation text. Safety-relevant information — warnings, instructions for safe use, and other information the consumer needs to use the product safely — should be provided in a language the Italian consumer readily understands, which in practice means Italian. It is not enough to publish warnings only in English and assume that satisfies your duty to Italian buyers.

Provide warnings and safe-use instructions in Italian for products sold to Italian consumers.
Ensure the Italian text is accurate and complete, not a rough machine translation that garbles a safety warning.
Use PrestaShop’s multi-language capability to hold the Italian version of product safety fields, so the correct language shows on the Italian storefront.
Keep the Italian safety information on the product page (Article 19), not buried in a separate document the consumer never sees before purchase.

Because Italy is a single-language market for these purposes, this is more straightforward than in officially multilingual countries — but it must be done properly. Treat the Italian safety text as part of the product data, maintained with the same care as the price or the description.

Putting it together in PrestaShop

Product-page data

Configure each in-scope product so the Italian storefront shows the manufacturer’s name and contact details, the EU responsible person’s details where the manufacturer is outside the EU, and the Italian-language warnings and safe-use information. Consistency matters: a template or structured field approach beats hand-editing every listing, because it reduces the chance that one product silently omits a required piece of information.

Documentation and traceability

Keep technical and safety documentation for in-scope products, ready to produce for Italian market-surveillance authorities.
Record who the responsible person is for each product line, and keep those details current.
Have a corrective-action plan — how you would withdraw or recall a product and notify authorities and consumers if a safety issue arises.

Multi-store and multi-language

If you serve Italy alongside other EU countries from one PrestaShop installation, use multi-store and multi-language so the Italian storefront presents Italian safety information while other storefronts present their own. The GPSR obligations are the same across the EU, but the language the consumer sees must match the market — Italian for Italy.

Italy GPSR checklist

Confirm each in-scope product has an EU responsible person; do not sell in-scope goods without one.
Show Article 19 information (manufacturer, responsible person, warnings) on every Italian product listing.
Provide warnings and safe-use instructions in Italian, accurately translated.
Maintain documentation and traceability ready for AGCM and market-surveillance scrutiny.
Have a Safety Gate / corrective-action process for unsafe products.
Avoid unfair or misleading safety claims that could draw AGCM attention.

Get these right and GPSR compliance for Italy becomes a repeatable part of listing a product rather than a recurring scramble. Start with the GPSR overview, work through the complete GPSR guide, and use the Italy hub for the broader Italian rules that sit alongside product safety.

This guide is provided for educational purposes only and does not constitute legal advice. The GPSR applies EU-wide but enforcement and language expectations are a matter of national practice, and rules change over time. Consult a qualified lawyer in Italy before making compliance decisions for your business.

Official reference: https://eur-lex.europa.eu/eli/reg/2023/988/oj