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Bulgaria: EU Compliance Guide for PrestaShop Merchants

By Compliance Editorial Team Updated July 4, 2026 4 min read

Bulgaria applies the EU consumer and product framework and adds Bulgarian-language consumer information, a dedicated Commission for Consumer Protection, and packaging Extended Producer Responsibility (EPR) run through recovery organisations such as Ecopack Bulgaria. If you sell to Bulgarian customers from a PrestaShop store, this hub sets out the authorities, the applicable EU laws and the national details that most often catch distance sellers out.

Overview

As with every EU market, selling to Bulgaria involves an EU baseline plus national implementation. The EU baseline – product safety, price transparency, packaging and accessibility – is common across the bloc. Bulgaria’s contribution is a national consumer-protection commission, Bulgarian-language consumer information, and a packaging EPR system operated through licensed recovery organisations. The substance is harmonised, but the language, registrations and enforcement bodies are national, so a copy-paste approach across countries tends to leave gaps.

Consumer & market-surveillance authorities

The headline authority is the CPC (Commission for Consumer Protection, Комисия за защита на потребителите, КЗП). It enforces consumer-protection law, product-information and safety duties, and rules against unfair and misleading commercial practices. The CPC handles complaints, carries out inspections and can act against traders, so it is the body most likely to scrutinise how a distance seller presents products, prices and pre-contractual information.

Market surveillance and packaging oversight also involve sector and environmental authorities, and the customs service, which handles imports and can stop non-compliant goods at the border. Packaging EPR is coordinated through licensed recovery organisations rather than by the consumer commission directly.

CPC (Commission for Consumer Protection / КЗП) – consumer protection, product information and unfair-practice enforcement.
Environmental authorities and recovery organisations – packaging EPR oversight and contributions.
Customs – border controls on imported goods.

Applicable EU laws

The following EU regulations apply to your Bulgarian sales, with Bulgarian implementation where relevant.

GPSR – product safety, traceability and responsible-person obligations.
Omnibus – price-reduction transparency and review authenticity, transposed into Bulgarian consumer law.
PPWR – the Packaging and Packaging Waste Regulation, interacting with Bulgaria’s packaging EPR.
European Accessibility Act – accessibility duties for e-commerce and certain products.

National specifics

Language

Consumer information for the Bulgarian market should be provided in Bulgarian. This covers essential product characteristics, safety warnings, instructions for use, and the mandatory pre-contractual and contractual details a distance seller must give. A Bulgarian-language storefront, with Bulgarian safety and instruction text on products, is the dependable approach; relying on English or auto-translation for legally required information is risky and a frequent target of consumer-authority checks.

Packaging EPR registration

Bulgaria operates packaging EPR through licensed recovery organisations. Businesses that place packaging on the Bulgarian market are generally treated as producers and must either join a collective organisation such as Ecopack Bulgaria that manages collection and recycling on their behalf, or otherwise account for their packaging under the national system. Distance sellers shipping goods to Bulgarian consumers should assess whether they qualify as packaging producers, register accordingly and arrange for contributions to be reported and paid.

Notable national law

Bulgaria transposes the EU consumer directives, including the Omnibus price-transparency changes, through its national consumer-protection legislation. This governs pre-contractual information, the right of withdrawal for distance contracts, guarantees and protection against unfair and misleading practices. The CPC applies these rules, so mapping your PrestaShop checkout and product pages against Bulgarian information duties is a sensible step before selling.

Penalties & enforcement

The CPC can investigate complaints, carry out inspections, require corrective measures and impose sanctions for information failures, unfair practices or unsafe products, and can order products withdrawn from the market. Packaging EPR obligations carry their own duties and consequences for non-registration or under-reporting. As with other markets, treat the enforcement picture qualitatively: Bulgaria has an active consumer commission and clear EPR expectations, so consistent compliance is the safe strategy.

Merchant checklist

Provide consumer information, safety warnings and instructions in Bulgarian.
Register for packaging EPR via a recovery organisation such as Ecopack Bulgaria before shipping.
Align checkout and product pages with Bulgarian consumer-information duties.
Apply the Omnibus 30-day prior-price rule and show honest reference prices on discounts.
Meet GPSR traceability and responsible-person requirements.
Keep records available in case the CPC or customs requests them.

Related & next steps

National specifics change over time. Always confirm current Bulgarian requirements with the Commission for Consumer Protection (КЗП) before relying on this summary.